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Zenith has once again downgraded its global advertising forecast, including its expectations for the US market, where it predicts the first decline since 1991 will occur. Zenith has cut its forecast for US advertising growth from the 4.6% it stated in December 2000 to 2.4%. With the rate of inflation expected to be 2.5%, this… Continue reading Zenith Downgrades Advertising Forecasts For Global Markets

It is understood that Granada has acquired the rights to the ITV.com domain name, paving the way for a genuinely-united ITV internet presence. The previous owners of the domain, registered in 1994, were unrelated to the TV Network and are understood to have sold the address to Granada for £100,000. So far, each ITV franchise… Continue reading Insight Analysis: Acquisition Of ITV.com Could See Stronger Web Presence From The Network

Korea is leading the world in broadband usage, while the UK has one of the lowest rates of broadband penetration, according to new research by NetValue. More than half of Korean households with internet use a broadband connection, whilst only 3.1% of online UK households do. % Of Internet Households Connected Via Broadband Korea 57.3%… Continue reading Korea Leads In Broadband Usage While UK Lags

B2C sales in the nine leading product categories are expected to soar to $168 billion by 2005, up from $34 million last year, according to new research from Boston Consulting Group. Key sectors for growth include leisure travel, grocery and clothing categories and BCG maintain that traditional retailers, those with an established product and sales… Continue reading Positive Outlook For Retail eCommerce

In a Forrester poll of more than 700 senior business executives attending the Forrester B2B Technology Leadership Forum in Arizona, 59% stated that they are maintaining or furthering their internet efforts despite the slowdown in the economy. Of these executives, 85% stated that connecting more closely with business partners and customers is a top priority.… Continue reading US Companies Remain Committed To eBusiness, Says Forrester

According to new research by NOP, 12% of German internet users taking advantage of wireless access in comparison with only 6% of British and French users. Likewise, German internet users are also more aware of advances in technology and two thirds of those questioned were aware of the impending arrival of the new 3G mobiles… Continue reading Germans Lead The Way In Mobile Net Use

According to a recent survey by Folio:, a trade magazine for magazine publishers, more than 200 of the top 500 magazines in the US distribute free online newsletters believeing this to be a good way to drive traffic to their sites. Opinion was divided on whether such newsletters were a good source of revenue though,… Continue reading US Mags Make Use Of eNewsletters To Drive Traffic

Dot com layoffs in the US have decreased for the second month running, down to 9,533 in March, from 11,649 in February and 12,828 in March according to US recruitment company Challenger, Gray & Christmas. Although this trend is set to continue this is thought to be due to a decline in numbers employed rather… Continue reading Dotcom Job Losses Decline In US

According to new research from Cahners In-Stat sales of internet appliance will soar by 40% – rising from $219m last year to $1.3b in 2005. Much of this growth is expected to occur outside Western Europe and North America where pc ownership is high. The two categories of products, as defined by Cahners, are internet… Continue reading IA Market Set For 40% Growth

According to new research from Forrester, “portals, invading retailers and local grocers” will drive the growth of retail ecommerce in Southern Europe. Currently, countries such as Portugal, Spain, Italy and Greece are lagging behind the rest of Europe when it comes to B2C commerce, the online population in these countries is relatively small and users… Continue reading B2C In Southern Europe Set For Growth, Says Forrester