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According to a report by AdRelevance, a Jupiter Media Metrix Company, 28% of advertising space on leading websites was taken up with house ads in Q4 2000, up from 15% earlier in the year. Entertainment and society websites ran the highest percentage of self-promotional advertisements (30%) among ad supported websites, followed by news and information… Continue reading Self Promotion Clutters Sites According To Jupiter

New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers

Forrester forecast that worldwide Net commerce, both B2B and B2C, will hit $6,789.8 million in 2004 according to latest figures, this figure represents 8.6% of total revenue gained through sales. Whilst North America will continue to dominate during this period of growth, other markets such as Western Europe will start to catch up as a… Continue reading Worldwide e-commerce Forecasts From Forrester

IDC forecasts the worldwide market in ‘smart handheld devices’ will grow from 12.9 million units in 2000 to over 63.4 million by 2004, creating an opportunity worth more than $26 billion. “Market trends and market evolution during the past several quarters indicate smart handheld devices have an extremely positive future,” said Kevin Burden, manager for… Continue reading Palm’s Grip On The Market May Slip

According to a research by Gartner Group, Inc. the number of US companies sending out business invoices over the Web will nearly triple by the end of 2002 to 26 percent, up from today’s 9 percent. By the end of 2004, this number is projected to rise to 35 percent. Business to business electronic invoicing… Continue reading B2B Internet Billing will triple by 2002 says Gartner

Latest forecasts from Optimedia show online adspend reaching £100m during 2000. This represents a 150% year-on-year increase and appears to defy recent claims of a downturn in the sector. During 2001 the market will continue to perform well, with revenue from advertising predicted to reach £210m, a growth rate of 110%. Since first including internet… Continue reading Internet Advertising Revenue Forecasts

New research from Jupiter forecasts that although online B-to-B trade currently represents only 1.5% of all European business (Euros 200 billion), by 2004 Jupiter MMXI predicts that it will grow to 1.8 trillion Euros. Jupiter surveyed Europe’s 500 Net Markets (a virtual market where demand and supply for goods and services meet and are fulfilled)… Continue reading European B2B Trading Forecasts From Jupiter

According to IDC, the worldwide DSL subscriber base rose by over 447% in 1999 and the total number of lines is expected to reach 66.4 million by 2004 – a rise of 61.9 million on 2000. “Clearly, pent-up demand for faster Internet connections – particularly among work-at-home households such as telecommuters, day-extenders, and home-based businesses… Continue reading Worldwide DSL Market Thriving

eMarketplaces Are a Booming Business in Europe European business-to-business (B2B) Internet commerce will increase in value from 61 billion euros in 2000 to over 1.5 trillion euros in 2005, according to recent forecasts from IDC. In the mid to long term, eMarketplaces will primarily be responsible for this growth. According to IDC, B2B ecommerce will… Continue reading eMarketplaces Boom In Europe

New figures from IDC predict that the esecurity services market, which topeed 1.5 billion in 2000 will exceed $4 billion dollars in Western Europe by 2004. This makes it one of the fastest-growing segments in the European IT services market surpassing current market leaders. “The race to properly secure Europe’s ebusiness networks will be a… Continue reading Europe’s eSecurity Services Market To Reach $4 Billion By 2004