Conde Nast’s Wired fared the best of any title in the men’s lifestyle category in terms of maintaining its circulation, holding steady at 50,000 copies.
23 Sep 2020 | The Media Leader Staff
ABC has resumed releasing public circulation figures for UK newsbrands for first time since the nation went into lockdown, and unsurprisingly, circulation has dropped significantly across the board.
Freebie Stylist, the flagship title of the Stylist Group, held steady at 403,900, as did Conde Nast’s Vogue (192,200), Tatler (79,100) and Hearst’s Harper’s Bazaar (116,400).
The women’s weeklies market is in terminal decline with all titles recording both period-on-period and year-on-year declines for two consecutive quarters.
Despite Christmas usually giving the TV listings market a festive boost, only two titles recorded any growth in the final six months of 2019 – while every title was down year-on-year.
Capitalising on a Christmas general election, the daily newspaper circulations held steady in December.
According to agency estimates for November 2019 ITV once again outperformed its rivals, with commercial revenues up by 3.4% year on year.
The entire daily market was down just -0.6% and most titles down marginally on October.
October was a good month for ITV which saw it’s revenues rise by 7% year on year (YoY), bringing its total up to £135.1m
October was a poor month for newspapers, with circulation down almost entirely across the board.
In the dailies market, the Guardian grew its print circulation 1.7% PoP to 130,500, beaten only by the Financial Times, which grew 3.8% to just over 169,000.