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Thursday saw soaps pull in the largest audiences of the night for their respective channels, with barely a competitor in sight.

One company looking to make its way onto the podium at the London 2012 Olympic Games is Facebook, which has signed deals with broadcasters in the UK and US to feature exclusive content.

The latest IPA Bellwether survey has revealed that marketing budgets were revised down for the first time in a year in Q2, reflecting pressure to cut costs.

In the last few years, corporate social responsibility has become an essential part of the marketing mix. CSR strategies can range from subtle messages through to an entire corporate ethos. Lucinda Wallwork, senior insight analyst at Ebiquity contrasts three different approaches.

Following recent poor financial figures and widespread media speculation concerning the future of Research In Motion (RIM), the company’s CEO admitted the extent of RIM’s suffering to shareholders.

We dialled in on the Aegis and Dentsu joint conference call this morning to bring Newsline readers the key responses to anlayst and press questioning…

Almost half of those aged between 16 and 24-years-old find out breaking news from social networks, primarily Facebook and Twitter, rather than traditional sources such as search engines.

Midweeks are difficult for us all, probably more so in Coronation Street (ITV1, 7:30pm), where Peter Barlow once again turned to the demon drink.

Japanese advertising agency Dentsu has made an offer to purchase the Aegis media group believed to be worth £3.16 billion. The offer from Dentsu of 240 pence per share is a 48% premium on Aegis’ closing share price yesterday.

Netflix recently announced that it had reached and in fact gone beyond one billion hours of streamed content. This raised a host of different views from media commentators, with a strand of thought emerging that digital could capitalise on the four to five slot of the five hours individuals spend on average watching TV.