The exceptional weather this weekend had some interesting affects on our viewing habits. While the soaps and sporting events didn’t have the expected impact, dusty old favourites retained their loyal viewers.
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Futurescape research shows that television broadcasters are divided over their social TV strategy – do they partner with Facebook and Twitter? Or invest in social TV start-ups and build their own platforms for more control?
GroupM has downgraded its 2012 global ad spending forecast, predicting growth of 5.1% to a total of $506 billion.This revision follows on from Group M’s prediction back in December 2011 that global ad spend would increase by more than 6% to $522 billion.The rate of ad spend for 2011 was $482 billion, which constituted a… Continue reading GroupM global ad spend forecast falls amid Eurozone turmoil
Simon Andrews, founder of the full service mobile agency addictive!, on how mobile is disrupting the traditional worlds of retail, publishing, marketing and agencies…
The arrival of college boy Ryan back on the fabled cobbles of Coronation Street (8.30pm, ITV1) has certainly shaken up the quiet, unassuming lives of Wetherfield’s finest.
Richard Nicholls analyses the Future Foundation’s Spring 2012 research into mobile payments and the “cashless society”…
Smartphones and tablets are increasing user interaction with ads, according to a recent study by the Interactive Advertising Bureau (IAB).Almost half (47%) of tablet owners and a quarter of smartphone users interact with ads at least once per week, with the vast majority likely to take action (89% and 80% respectively).Actions included receiving a coupon… Continue reading Mobile devices are crucial to brand interaction
MediaTel Group is launching its first Connected Consumer Awards, also as known as ‘The Connies’, to celebrate pioneering new advertising and commercial opportunities powered by innovation in the connected TV industry.
Steve Smith from Starcom MediaVest argues that take up of superfast broadband will remain slow while the online video content market remains uncompetitive…
With only six short days left of exciting Superstar (9pm) eliminations, the nation has been getting in a fevered frenzy about who will be crowned the new Jesus. As usual the prime time ITV show forced the two least popular Jesuii to sing for survival.The show lifted the curtain to reveal the brutal and swift… Continue reading TV Overnights: Ryan’s boozy return secures 7.5m for ITV1