Dominic Gesua, managing director of blowUP media on what the “summer of sport” means for the premium outdoor advertising market…As a sports-mad media man I am looking forward to London hosting the greatest show on earth. It has been a quick seven years since the London 2012 Olympics were announced, but it’s not just the… Continue reading Outdoor advertising amid “the greatest show on earth”
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According to reports in The Telegraph, the Guardian is expected to publish details of a £45 million loss over the financial year to the end of March, along with job reductions, in the next few days.
Yesterday saw Andy Murray take on Roger Federer in the Wimbledon gentlemen’s singles final, aiming to become the first British male to win the Championship trophy since Fred Perry in 1936.As expected, BBC1 dominated the Sunday ratings, with an average audience share of 58% between 1.45pm and 6.45pm, and a peak of 16.4 million viewers… Continue reading TV Overnights: Murray’s Centre Court tears draw in bumper BBC audience
Research launched today by IPC Media has found that magazines drive consumers towards purchase, are highly engaging and trusted, and are the medium most likely to hold consumers’ sole attention.
Amazon is apparently in the process of developing a new generation of its Kindle Fire tablet, which is thought to be due for release in Q3 this year.
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising…
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner, in the second half of his piece advising how to create a successful app, asks: what is next for apps?
It seemed that no matter how big the audience was for the debut of The Midnight Beast (E4, 10pm) it would never live up to the hype of having 50 million views on their YouTube channel.
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner points the way to avoid the hazards and deliver successful apps…
Figures released today have shown that 54% of viewers used a second screen during Euro 2012 matches.
