Free title John Lewis Edition has overtaken Condé Nast’s Glamour at the top of the Women’s Lifestyle sector, after the handbag-sized magazine saw sales fall -12.0% PoP and -6.8% YoY.
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Channel 4’s Big Fat Gypsy Wedding won the all-important peak-hour ratings with a high of more than five million viewers last night.
Raymond Snoddy says the very least the marketing community can do is realise where self-interest lies and stand more vociferously behind The Sun… and its three million daily sales and the £200 million a year advertising revenue it attracts…
Jim Marshall wonders where Facebook sits in the 21st century media hierarchy and whether it is really worth $100 billion…
BBC One’s penultimate Diamond Queen banked the top peak-hour ratings last night with a high of almost six million viewers.
David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy – but to bring useful information and relevant brand messages to the consumer as they go about their daily ‘digital’ life…
Apple’s shares broke above $500 for the first time yesterday, following the company’s positive results announcement on 25 January.
Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…
Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear – consumers won’t hang around on a mobile site that gives a poor browsing experience…
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future…