James Whitmore, managing director at Postar, wonders whether advertisers will go for the “old school” spectacular route when it comes to the Olympics, making a statement and splashing the cash OR get down and dirty on the ubiquitous screen, capturing data, creating “dialogue” and driving purchase?
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The BBC’s director general Mark Thompson plans to step down after the Olympics.
Investor concern about the threat of disintermediation by the likes of Google is generally unwarranted, according to Pivotal Research Group. The search giant is unlikely to pose a real threat to big ad agencies such as WPP, the company’s latest report says.
Apple posted record results this week – with shares up 8% in early trading on Wednesday to $454.45, making it the world’s most valuable company with a market capitalisation of $430 billion.
Simon Andrews, founder of the full service mobile agency addictive!, on Apple’s impressive financial performance and Google’s new privacy policy…
The UK’s national newspaper websites saw usage figures fall in December, with almost all audited sites recording a drop, with the exception of The Independent.The Independent was the only site to record an increase during the Christmas month, up 11.0% on November.However, all the other websites in our analysis posted percentage declines. guardian.co.uk suffered the… Continue reading ABC December 2011: Newspaper sites see usage drop in December
The number of connected devices will grow from 256.8 million units in 2011 to 1.34 billion units in 2016, driven by the rise of digital televisions, satellite STBs, video game consoles, Blu-ray disc players and recorders, according to In-Stat.
Google is set to re-write its privacy settings – merging user data across all of its products.
The Future Foundation’s Heather Corker says this will be the decade in which leisure becomes much more smart and active…
Nielsen executives began a series of industry briefings on their new Online Campaign Ratings (OCR) service last week. Online Campaign Ratings is a new measurement system that provides GRPs for online advertising campaigns, enabling consistent cross-platform reach and frequency metrics for the first time.
