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Steve Smith, head of thought leadership at SMV Group, explains why supermarkets need to think about pleasure, not just price…

Dean Wilson, UK MD at Active International, says sponsorship needs to be refreshed and maybe even re-branded in order to prosper in today’s marketplace…

One of the biggest opportunities for advertisers at the moment is one to one communication with a consumer, according to Chris Worrell, European research director at Specific Media.

Torin Douglas rounded-up MediaTel’s Future of Media Research event on Friday by asking the panel what they think 2012 (and beyond) holds for the industry.

Chris Worrell, European research director at Specific Media, looks back at MediaTel’s Future of Media Research event and explains why lots of data creates lots of questions…

Bringing data sets together will become the holy grail, according to ITV’s head of commercial research & insight Sarah Messer.

What is the difference between research and data? That was the opening question put to panellists by Torin Douglas at MediaTel Group’s Future of Media Research event on Friday.

Live Six Nations Rugby dominated BBC One’s weekend ratings – with England v Scotland winning a high of more than 8.3 million viewers on Saturday afternoon.

Last night’s Superbowl produced plenty of thrills for the sports fans – and a Madonna performance at half time to keep the gossip sites chattering.

I am not sure if RAJAR week always gives the impression of a lot happening but there certainly seems to be lots to talk about this week…