BBC One’s Strictly Come Dancing returned to the weekend line-up with a peak audience of 8.5 million viewers.
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Chris Worrell, European research manager at Specific Media, fears that the relentless obsession with numbers has drowned out creative inspiration in the digital world. Has chasing the click allowed us to lose sight of the very purpose of advertising?
Lynne Robinson, research director, IPA, says the communication landscape is changing at a faster rate than ever before; but fortunately these changes are also delivering the means to gain a greater understanding of what is going on…
The news that the two major agency systems, DDS and MediaBank, are planning to merge, had been on the rumour mill for a little while – but it stunned many when it was officially announced this week. Not least because the relationship between the two businesses had appeared to be about as warm as Mancini and Tevez.
YouTube plans to launch Google AdWords for video in beta next week, in a bid to simplify video ad campaigns.
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, Amazon and Apple…
Richard Nicholls, The Future Foundation, says never before in history have customers been so well guided towards making good choices in the markets they inhabit…
John Carroll, chair MRG, on why the industry needs to change and needs to experiment…
Amazon launched its Kindle Fire touchscreen device at an event in New York yesterday, as well as a new range of enhanced Kindles.
Twitter is expected to rapidly expand its advertising revenues in 2011 and the years following, according to a new forecast from eMarketer.