So this year’s Media Guardian Edinburgh International Television Festival was all about Google; Google and convergence. Eric Schmidt was the first non-broadcast industry speaker to deliver the MacTaggart lecture. But it wasn’t all boffins – there was a lot of luvving too!
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I have been following the Athletics World Championships this week, as I am sure many of you have too. I hadn’t realised until I went to tune in for the first time that Channel 4 had snaffled this from the Beeb – and taken Michael Johnson with them.
ITV shares were up 3.3pc yesterday after The Telegraph revealed that it has been in talks with Silvio Berlusconi’s Mediaset – one of Endemol’s shareholders – about a potential takeover deal.
Consumers that post a comment, view a video, play a game, or enter a competition on a brand’s social media page are on average 78% more likely to consider or make a purchase from the brand in future, according to a new research study by Starcom MediaVest Group.
The latest ABC release for the regional newspaper market is very illuminating – not for the continued percentage declines in newspapers sold, which continues unabated, but for the online usage stats.
Richard Nicholls, The Future Foundation, on personal policing of the social space and the rise of the super-highway code…
Channel 4 has made its catch-up viewing figures for 4oD available for the first time, launching its first 4oD Monthly Report for July 2011.
Today’s ABC release paints a fairly poor picture for the regional newspaper market, with all but one newspaper group in our analysis posting percentage declines in the January to June period.
Raymond Snoddy: Britain’s broadcasters may indeed be stuffed too full of arts graduates but Google may have too many engineers in power positions for its own good. Maybe Google should bring in some of those highly creative British “luvvies” to advise the “boffins”…
“Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick.”