MyVideoRights has secured a funding injection of £2.75 million and is today rebranding as Base79.
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Visits to IFA (the massive Consumer Electronics show in Berlin) and IBC, (the almost-as-huge broadcast conference) in the last two weeks shows the staggering amount of emphasis – and money – that is being staked on connected TV.
An IBC debate, ‘Changing the Advertising Paradigm’, convinced few at this week’s Amsterdam confex that the core TV advertising paradigm would change in the short to mid-term, but did illustrate the activity and opportunity growing up around television.
Raymond Snoddy: Could it be that welcoming the embrace of social networks could be the best thing that ever happened to television rather than, as generally assumed until now, a slow march to oblivion?
The X Factor topped the most-viewed programmes listings in August with more than 12 million viewers. The first episode of the new series with judges Gary Barlow, Kelly Rowland, Tulisa and Louis Walsh put ITV1 in the lead.
BBC One’s new prime time drama The Body Farm debuted with 5.4 million peak viewers last night.
Neil Sharman, head of research and analysis, Telegraph Media Group, reveals the effect of online advertising beyond last click; a campaign across both the Telegraph website and newspaper increases the number of online actions (searches for the advertised brand or visits to their site) by 13% …
Jim Marshall says that while the Arab Spring seemed to be a righteous uprising, aided and abetted by a liberating social media network, events at home (in the riots and the hacking scandal) saw a potentially more unsavoury side to the use of some media channels… not so much an Arab Spring as an English Rusty Nail!
Ofcom has confirmed that rollover contracts, which tie landline and broadband customers into repeated minimum contract periods unless they opt out, will be banned from December.
ITV’s Doc Martin series returned to the prime time slot last night with top ratings of more than 8.1 million viewers.