Warc has raised its global advertising spend forecasts for 2011 to +5.1%, up from +4.5%.
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BBC One’s new prime time drama Exile finished on a high of 4.4 million viewers to claim the all-important peak-hour ratings last night.
Mungo Knott, insight director at Primesight, on why outdoor is well placed to deliver against demanding marketing objectives in these challenging times…
Consumer charity Which? has called on the digital radio switchover target to be increased to 70%.
The royal wedding of Prince William and Kate Middleton attracted one of the biggest audiences in UK television history.
ITV is expected to post advertising growth of around 6% in April, down from the 12% previously predicted, according to Merrill Lynch.
James Whitmore, managing director of Postar, on the unintended consequences of measuring “quality”…
Alex Hunter, the IPA’s finance director, on the rewards and risks of social media advertising…
Pilar Barrio, head of social at MPG Media Contacts’ social media arm Socialyse, provides six tips for integrating social media into your marketing communications…
A new report in the US by Nielsen says that almost half of all U.S. citizens – 143.9 million – viewed some video online in January this year.
