Simon Cowell’s return to Britain’s Got Talent provided a boost to ITV1’s bank holiday ratings yesterday.
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David Fieldhouse, strategy director, Linking Mobile, says something important is happening to mobile right now, which will change everything for brands and the way they approach mobile advertising. It’s called m: commerce…
James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference…
Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client’s emotional state rather than rational need…
Online advertising revenue reached a new high in the first quarter of 2011, according to the IAB and Pricewaterhouse Coopers.
Arqiva is set to close SeeSaw after failing to secure an investment partner or buyer for the online TV service.
Simon Andrews, founder of the full service mobile agency addictive! (and a chair at this year’s Media Playground event): Mobile disrupts. As Mary Meeker says, some companies will win big (with mobile) and some will wonder what just happened. What’s going to happen to your company?
The Mirror Group’s digital offering put in an impressive performance in April, with average daily users up 17.45% on March, in a month that saw its rivals lose web traffic despite the royal wedding.
Shares in the Daily Mail & General Trust fell by 9% after the publishing group released its half-yearly financial report.
The Times will feature an exclusive edition of IPC’s women’s glossy Marie Claire this Saturday in a bit for readers to “rediscover the [fashion] brand”.