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Brian Jacobs, Founder BJ&A, wonders why advertisers aren’t queuing up to use mobile? Maybe because mobile isn’t really an advertising medium at all…

Diana Cawley, managing director of Arc, the brand activation arm of the Leo Burnett Group, says brands need to ensure they tailor their offering to maximise the multi-channel opportunity…

James Whitmore, managing director at Postar, on the dangers of content over creativity…

The IPA has released its 2010 Annual Review with a round-up of the year, topline from industry surveys and publications.

ITV1’s Monroe secured the all-important peak-hour ratings with a high of more than five million viewers last night.

Simon Andrews, founder of the full service mobile agency addictive!, on the disrupting effect of mobile – focusing on two huge businesses where mobile is enabling new business models and shaking up old ones; TV & Movies and Money.

February was a good month for television, particularly for ITV, which not only banked the number one viewing spot with Dancing on Ice, but also enjoyed a 18.6% rise in revenues.

ITV1’s popular Dancing on Ice proved a popular choice once again, coming number one in the top programme rankings for February with a high of 9.28 million average viewers.

The UK advertising market brushed off fears about the health of the economy to register a 6.9% rise to £15.5 billion in 2010, according to the new Advertising Association/Warc Expenditure Report, released today.

Midsomer Murders banked the all-important prime time ratings last night with more than 5.9 million peak viewers.