The Q2 2014 IPA Bellwether Report, published today, reveals that marketing budgets continued to be revised up for the seventh successive quarter – the longest period of continuous growth in the survey’s 14-year history.
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The current managing director of Metro UK, Steve Auckland, has been named as the new chief executive of ESI Media – owner of the London Evening Standard, Independent titles and local TV channel, London Live.
Why was the BBC able to average more than 12m viewers compared with ITV’s 2.9m during the World Cup? The answer is more complicated and far reaching than you might think, writes Raymond Snoddy.
The national newspaper industry is rethinking audience measurement – but is the debate just about whether the NRS is moving quickly enough to embrace online platforms – or is it about whether you actually believe print is dying?
Billy Beane’s baseball strategy and Suárez’s performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.
Just 24 hours after the Tournament That Shall Not Be Named finally wrapped up, the nation’s TV schedule snapped back into normality.
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.
Sunday night saw enthused football fans reach a frenzy of global proportions with all eyes on the Estadio do Maracana in Rio de Janeiro, as – at long last – the FIFA World Cup 2014 (7pm) tournament finally came to an end.
The Independent and The Sunday Post record the best monthly performances, whilst the Sun and the Sun on Sunday see circulation declines, according to the latest ABC results.
In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
