Thursday night brought a blockbuster evening of soapy treats with all three of the big players making an appearance, despite a lower-than-usual turn out.
Showing 681-3,636 of 3,636
More Home Page Newsline Items articles
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of radio – and asks if branded content is helping to spark a new wave of growth.
Wednesday saw ITV win over the evening audience with a solid line-up featuring a mix of the country’s favourite soaps and the exclusive broadcast of the FIFA World Cup 2014’s very last semi-final match.
As Nigel Lawson accuses the BBC of banning him from debating climate change at the corporation, Raymond Snoddy warns that the reputation of BBC News would be seriously compromised if journalists were found to be censoring.
Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.
Finally, after four long weeks of hard drinking, rage-venting and generally sitting about on the sofa, Tuesday night saw the nation’s football fans edge closer to the endgame.
Monday saw TV viewers being treated to a second consecutive football-free day, with normality returning for a short while as the nation’s top soaps battled it out for ratings dominancy.
Can Global’s new radio advertising platform transform the opportunities available to brands within digital streaming? Jane Power, head of radio at the7stars, investigates
It is remarkable how much we have learned about human behaviour and its causes in the past decade, writes David Brennan – but what’s even more remarkable is how little we apply them to our own business.
Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.