Tuesday night saw a young Inspector Morse tasked with bolstering ITV’s defences as BBC One held on to the audience magnet with coverage of FIFA World Cup 2014 for the third night in a row.
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Print is still a hugely effective advertising medium, writes Rufus Olins – and if you want proof of that, don’t look at the numbers alone; ask an advertiser who isn’t chronically anxious about proving their tech credentials.
Videos featuring cars and animals are most likely to engage UK online video audiences, according to new research from technology firm Coull.
Monday night once again brought a bevy of FIFA World Cup 2014 action but only one singular game managed to make any kind of impact as the nation’s three favourite soaps managed to outperform the footballing frenzy.
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With the weekend schedule cluttered with FIFA World Cup 2014 action, it was no surprise to see the much awaited début of the England team come out on top, even if the squad didn’t actually manage to defeat Italy.
A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.
The four hour event pulled in an average audience of 8.1 million viewers, with just over 2 million of these enjoying the opening celebration and the intense game in HD.
Following the lead of Apple, retail experts have said Britain’s ailing high street shops should swap traditional customer service with ‘customer experience’ to ensure long-term survival.