Warc report predicts global adspend will rise by 4% in 2013 and 5.5% in 2014, ahead of the 3.9% uptick estimated for 2012. Within this, 11 of the 13 featured markets should grow this year, and all of them will next year.
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Excited viewers of midweek television were treated to a second day of Stargazing Live (BBC Two, 8pm) as Dara O’ Brian and a bunch of overly enthusiastic children turned their attention to the heavens.
Watching our favourite shows is no longer a passive experience, and brands need to create content that engages if they want consumers to talk about their ads, according to Ivan Fernandes, global director, Mediacom.
A new study highlights how consumers are combining different channels to purchase goods and that different age groups have their own buying pattern – reiterating the importance of understanding buyer behaviour and the need for multichannel marketing.
BT Vision has signed a contract with Viacom International Media Networks (VIMN), to bring leading TV entertainment channels, MTV, Comedy Central and Nickelodeon, to BT Vision’s fast-growing line-up of linear channels.
The punctual drama of Christmas day in Walford continued to echo throughout last night’s EastEnders as Max Branning was still struggling with the small issue of the new wife he forgot he had married.
Experian Marketing Services today published its Digital Trends 2013 report; a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key trends for marketers to watch across social, search, mobile and email.
From 1 April JICREG will be included in NRS interviews – providing vastly improved data capture at a regional level.
While there was plenty of lightness and comedy littered about Monday’s prime time schedule, ITV 1 inadvertently created an air of gloom for many viewers by doing the unthinkable.
The add-on enhancement kit can be fitted into the back of the South Korean company’s current generation Smart TV’s and will enable them to offer the same content as brand new models for 2013.