Are we likely to see more pay TV sold a la carte? It would seem so judging from the Business Models and Platforms panel at yesterdays Connected Consumer event.
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Panel debate from the Business Models and Platforms session at MediaTel Group’s Connected Consumer conference yesterday.“BT and ITV should have done a deal eight years ago, but it’s not too late. Both need each other. To succeed just as a platform is difficult.”An interesting question posed from the audience during yesterday’s Business Models and Platforms… Continue reading The Connected Consumer: Could a BT/ITV deal still work?
Specific Media today announces the launch of Householding, a holistic media-planning solution that allows advertisers to reach all internet-connected devices within the multi-screen household.
Last night saw the return to our screens of Nigella Lawson and her laboured whisk-licking shtick, for the first time since Nigella Kitchen in 2010.
David Brennan, Founder of Media Native, summarises his key take-aways from MediaTel Group’s packed Connected Consumer conference yesterday at Merrill Lynch.
Ronja Damian of IPSOS MediaCT considers the opportunities and threats around the gaming market…
This week’s Piers Morgan’s Life Stories featuring double Olympic gold medalist Dame Kelly Holmes couldn’t compete with BBC One’s Friday night comedy line up.
David Hellier, deputy editor at City AM, says there are a few reasons why BT Vision might not suffer the same fate as its predecessors along this well trodden path…
Alice Dunn, marketing executive at Kantar Media, looks at people who use music-streaming websites (Spotify in particular) and why they’re an interesting and lucrative target for marketers…
BT has announced plans to offer a free YouView set top box to new BT Infinity customers.