Operator-provided multiscreen services coverage in Western Europe has increased by more than 80% in the past year according to new research by Parks Associates announced.
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According to a new report by eMarketer, 2015 will see over half of US internet users (133.5 million people) logging onto the web via their tablet.The Tablet Advertising: Volume and Engagement Levels Jump Up report also reveals that tablet ads outscore conventional mobile ads on a variety of metrics, including brand awareness, purchase intent and… Continue reading Half of US internet users will be on tablets by 2015
Starcom MediaVest’s head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop ‘exceptional routine’ in their customers to avoid becoming invisible.
Alice Dunn, marketing executive at Kantar Media, explores the narrowing gender gap amongst the young to be interested in all theings ‘techy’.
Last night ITV1 finally delivered the moment rural soap fans have been waiting for with baited breath. Emmerdale (7pm) celebrated its 40th birthday in an appropriately dramatic fashion; there was not one but two weddings, the arrival of a few new sprogs and the demise of a long standing fan favourite.But the question on everyone’s… Continue reading TV Overnights: Weddings & violence – 8.8m tune in to Emmerdale Live on ITV1
Sky is increasing the price of line rental for existing customers by 18% on 1st December from £12.25 to £14.50. Bank of America Merrill Lynch (BoAML) say they had anticipated such an increase but not until Q4 2013 (April-June).
Newsworks, the marketing body for the national newspaper industry, today announces that David Pattison will become its new and first ever independent, non-executive chairman.
The latest IPA Bellwether survey published today (Thursday 18th October) has revealed that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009.
After ten long weeks, last night finally brought us the all-male final of The Great British Bake Off (BBC Two), with the intense competition easily securing the 8pm slot.
MediaTel’s ‘Electronic Trading Debate’ held on Thursday 11 October considered the benefit of thinking from an industry perspective to garner adoption of new systems and working initiatives.