A couple of years ago, David Brennan was asked to produce a document to demonstrate why TV on demand airtime CPMs were worth 4-5 times average spot rates. To say that was one of the most difficult presentations he’s ever produced would be a massive understatement…
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Running for the fifth year, Wednesday saw MediaTel’s 2013 Year Ahead event kick the media calendar off with a bang. Stimulating. Insightful. Humorous. These are the words we’re seeing on the many thank-you tweets we’re receiving today…
Last night brought us The FA Cup Replay (ITV, 8pm) game between Manchester United and West Ham which got off to a very strong start but attention amongst fans began to wane almost immediately.
The latest IPA Bellwether survey, published today, reveals that marketing budgets were revised up, albeit slightly, with the highest reading since Q3 2011.
12.2 million adults now own a tablet – and 4 in 10 owners say that owning a tablet will mean they are likely to read more news – according to new figures from YouGov.
Deloitte predicts that the television industry in 2013 will commence the roll-out the next generation of high definition TV, known as 4K, offering four times the resolution of the best high definition services currently available, amongst other key predictions.
After much speculation, Facebook has announced a major addition to its social network: ‘Graph Search’ – a new “smart” search engine.
Despite reaching a record amount of users in the preceding months, November brought a fall in the UK’s online population.Even the onset of the festive period and the online panic buying that comes with it couldn’t stop the overall number of people going online from falling.A month on month drop of 868,000 users saw the… Continue reading UKOM Video Site Data Report: November 2012
Last night, BBC One offered up an hour of Prozac shaped prime time to chase away the Monday winter blues. The nation is clearly in a desperate state of anxiety and the great corporation’s response was equally severe.The first half of prescription comedy came in the lofty form of the terminally inept Miranda (BBC One,… Continue reading TV Overnights: ITV’s bright new day scores Monday’s biggest audience of 9.7m
For the latest Cross-Platform Report Nielsen has, for the first time, studied American viewer’s catch-up habits beyond the standard seven day period.The study, which covers Q3 2012, states that live broadcast TV still accounts for 87% of viewing but there was an unexpectedly higher amount of people watching recorded material beyond the seven day period.Content… Continue reading Latest Nielsen study reveals that live TV still dominates American viewing habits