Capablue, specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers.
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Netflix Inc. and Warner Bros. International Television Distribution has announced a multi-year licensing agreement allowing Netflix members in the UK and Ireland to exclusively enjoy complete previous seasons of key American television series.
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Sky has added its Now TV internet TV service to Roku streaming players.Now TV has been added to the Roku Channel Store and once registered viewers will be able to access content from the Sky Movies library. Sky plans to add further content to NOW TV in the coming months, with Sky Sports set to… Continue reading NOW TV launches on Roku
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With the Leveson report due for publication this afternoon, the speculation and debate still rages on. Here’s a round-up of what the papers are saying.
Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.
Tuesday night’s prime time fun officially kicked off at 7pm with the latest drama from the peaceful hamlet of Emmerdale (ITV1).Time was running out for poor old Katie who has been fighting to stay alive in a collapsed underground tunnel for (from a viewers perspective) five days now.Meanwhile, the vast majority of the cast were… Continue reading TV Overnights: Bianca’s miserable return nets 7.6m for BBC One
Although mobile ads are shown to be effective, only 17% of UK mobile users are favourable towards them new study finds.
BBC’s head of iPlayer, Dave Price, has said that he sees internet-connected TVs as the “platform of the future.”Writing on his blog about the performance of the hugely popular platform, he said: “It’s no big surprise that when at home, audiences like to watch TV on the best screen in the house – the TV.… Continue reading BBC’s head of iPlayer sees internet-connected TVs as the platform of the future