BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
Showing 11351-11360 of 54,575
More Industry News articles
Emmerdale’s hour long episode attracted a peak of 7.5 million viewers in the first fifteen minutes of the 7pm show, averaging 7.4 million viewers for ITV.
Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.
Video-on-Demand provider FilmFlex has announced it’s set to move into providing television content for the first time next year, according to chief executive Jeff Henry.
To combat planners’ prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.
Tesco’s on-demand subsidiary blinkbox have announced a new feature to their service, where customers who purchase DVD or Blu-ray’s in-store will also own and be able to watch the film online through blinkbox.
The Financial Times now earns more from consumers through subscription revenue than advertising, delegates at the Ignition conference were told.
Pivotal Research Group has released its 2012 advertising forecast for the United States.
Sheryl Sandberg, Facebook COO was on stage to launch day two of the Ignition conference in New York. One of the key questions posed to her was, will Facebook be bigger than Google?
New research launched today (1st December) by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the sites. This compares to 28% for portal sites and 30% for social networking sites.