How can publishers take control and get more value online? This was a central theme of the AOP Digital Summit’s Ask The Agencies session on Friday.
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The number of homes using the internet to watch television shows and movies on the TV screen has reached more than 42 million across the US and Europe, according to the latest research from Strategy Analytics’ Connected Home Devices (CHD) service.
“YouView is still going to be incredibly important”, Bill Scott from easeltv told delegates at MediaTel Group’s Connected TV Experience event this week.
Video: To find out what young people really think about products and services, and to find out how they use them (along with their laptops and mobile phones), we asked the stars of our Youth, Media and Technology panel – Amy and Bruno…
Only a small percentage of people are actively seeking connected functionality when purchasing a new TV set, according to the panel at MediaTel Group’s Connected TV Experience.
Global online TV and video revenues will reach $21.52 billion in 2016, a massive increase from the $3.48 billion recorded in 2010, according to the Online TV and Video Forecasts report from Digital TV Research.
Television culture is shifting rapidly at the moment and with so many services in the market, it is hard to keep up – not to mention the number of terms used to describe all these new services and new technology. Here is an overview of each service…
The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q3 ending a three-quarter period of decline, as companies increased expenditure to promote new products and maintain market share amid strong competitive pressure.
What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”