Social media is the flavour of the month for advertisers, according to Starcom MediaVest Group’s Jim Kite.
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Flingo is the latest in a string of social TV start-ups to be singled out for major financial investment.
Torin Douglas posed the question “how are the JICs coping?” at MediaTel’s Future of Media Research event on Friday.
Virgin Media has announced that its customers watched more TV On Demand than expected in 2011 as the advent of Virgin Media’s TiVo Service accelerates dramatic changes in how people are watching television.
One of the biggest opportunities for advertisers at the moment is one to one communication with a consumer, according to Chris Worrell, European research director at Specific Media.
Torin Douglas rounded-up MediaTel’s Future of Media Research event on Friday by asking the panel what they think 2012 (and beyond) holds for the industry.
Across the UK, consumers are now achieving 22% faster broadband speeds at home than 12 months ago, according to Ofcom.
Rumours continue to be rife about exactly when, how and what Apple are planning within the TV space.
Bringing data sets together will become the holy grail, according to ITV’s head of commercial research & insight Sarah Messer.
What is the difference between research and data? That was the opening question put to panellists by Torin Douglas at MediaTel Group’s Future of Media Research event on Friday.