Speaking to MediaTel Newsline this morning, Alan Brydon, head of investment at MPG Media Contacts, and a former advertising sales director of the Evening Standard, says that the launch timing has caught everyone out, but he expects a strong product, which will turn in a profit – to the detriment of other titles in the sector…
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When the social media boom first emerged around three years ago, I attended several conferences where the phrase “word of mouth is the new television” was bandied about with hardly a murmur (apart from my good self). It is patently nonsense and completely fails to recognise that, far from being in competition, television plus social media is a match made in heaven.
Dan Brilot, media consulting director at YouGov, reveals key insights about the connected TV market, which signal a significant change over the course of 2012…
Rupert Murdoch has told News International employees that The Sun on Sunday newspaper will be launched “very soon”.
Ipsos’ Adam Sheridan says 2009 marked a seminal year for UK theatrical releases, ushering in the experience of digital 3D projection…
Bjarne Thelin is to step down as chief executive of TV audience measurement body Barb at the end of the year.
Egmont Publishing Group has today announced it will expand its magazine portfolio with the launch of Bin Weevils magazine. The magazine will be an extension to the online entertainment platform, which is the second most visited website in the UK for children aged 7 to 13 (with a 91% growth in users over the past 12 months).
Channel 4’s Big Fat Gypsy Wedding won the all-important peak-hour ratings with a high of more than five million viewers last night.
BBC One’s penultimate Diamond Queen banked the top peak-hour ratings last night with a high of almost six million viewers.
According to reports in the press, YouView looks set for another delay, possibly putting their “by the Olympics” promise at risk.