Digital currently accounts for about 30% of WPP revenues – “nearly double its closest competitor” – according to Bank of America Merrill Lynch (BoAML).
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Kleiner Perkins venture capitalist Mary Meeker has released new charts on the state of industry, claiming that media time spent v ad spend is “still out of whack” in the US.
44% of US housholds now have at least one DVR (up from 8% in 2005) and 62% of digital cable subscribers now use VoD at least monthly compared with 52% a year ago, according to new research from Leichtman Research Group.
According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments.
The online video service Hulu has decided to withdraw offers after announcing the company was up for sale in June.
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory.
A strong line up of programmes help BBC One to comfortably win the ratings battle with ITV1, with Eastenders predictably coming out on top.
BSkyB has released its unaudited results for the three months ending 30 September 2011, showing overall revenue growth of 9% to £1.66 billion, with adjusted operating profit up 16% to £295 million.
New ISBA and Havas Media social research reports that 72% of brands responding feel their CEO now understands the importance of social media.
Richard Marks, chief executive of Kantar Media Audiences, looks at the increasing importance of TV data and how it is becoming the “new oil” for the industry.