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BBC One’s Inspector Lynley Mysteries averaged a 4.2 million strong audience on Sunday during the hotly contested prime time slot of 9pm to 10pm.The final episode of the fifth series of the since cancelled drama, gained a 17.7% share of viewers on Sunday night.Elsewhere, Law and Order: UK gained 3.6 million viewers on ITV1 in… Continue reading TV Overnights: BBC One draws 4.2m in prime time slot

Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average – more than 10 times that of typical banner ads – during the first three months of its connected TV ad trial in the US.

With the Virgin Media TiVo box hitting 50,000 users, the media owner has released its latest entertainment trends report, revealing the viewing habits of all its digital TV customers.

New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom.

From autumn 2011, Virgin Media customers will be able to access Sky on-demand content via their Virgin set top box.

Enders Analysis have released forecasts for the UK market on the prospects for video-on-demand advertising through to 2015, looking at both through-the-middle and over-the-top services.

As part of Rovi’s Smart TV Field Trial in the US, it claims its TV advertising campaigns achieved a click through rate of 13%.The trial took place in April 2011, and the ads were displayed on Internet-connected televisions and Blu-ray Disc players from Samsung Electronics and Sony. The Smart TV Field Trial Advertising program is… Continue reading 13% click through rate on connected TV campaigns, claims Rovi

The vast majority of TV viewing will remain as linear real-time programming through to 2015, despite new technologies and different viewing options available to the consumer, according to the IHS Screen Digest TV Intelligence Service.

National Magazine Company, Hearst Corporation’s main UK business, and Hachette Filipacchi have been rebranded as Hearst Magazines UK.

Future, which is set to launch its 100th digital edition for the iPad, says sales of digital editions and bespoke apps on tablets are now on track to become one of the publisher’s biggest drivers of revenue and profit growth.