Jessica Hallsworth, senior research executive at GfK, on the value of event sponsorship…
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Rock and roll, the Sun, a slipped disc and chicken tikka masala? The answer is of course ‘fusion’, an adaptable word that conveys quite different meanings to a musician, a physicist, an orthopaedic surgeon and the man on the Boris bike.
Aegis Group has sold international research operation Synovate to Ipsos for £525 million – a deal that makes Ipsos the third largest market research company in the world.
ITV has released its interim results for the first half of the year (ending 30 June 2011), claiming “solid progress” in the first year of its five-year transformation plan under chief executive Adam Crozier.
A new In-Stat research survey estimates that over 60% of connected TV households use a TV app at least once per week.
Research from Mobile Interactive Group (MIG) unveils new trends and opportunities with participation TV (P-TV) services and Social Participation TV.
Users are not fully engaging with their new connected TVs and OTT* video services, according to research from Analysys Mason.
DMGT has reported a 3% drop in advertising revenue for its national newspaper division in the first three weeks of July, while overall print ads fell 12% in the quarter to 2 July.
Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they “can’t live without”.
The television on-demand market is set for huge growth, with revenues reaching $5.7 billion in 2016 – up 58% from 2010 – according to a new report by Digital TV Research.