More Industry News articles

Product placement came to the UK last week, but new research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films
for the first time is unlikely to excite audiences.

Latest mobile research from Ipsos MediaCT – and your last chance to book a discounted ticket for the Come on Mobile… Stand Up and Deliver! event on 18th March.

BBC One enjoyed a peak run all day on Saturday – securing the top ratings with its coverage of the Live Atheletics: European Indoor Championships, Final Score and Let’s Dance for Comic Relief.

Do agencies really hold the key to better and more systems around process and trading? They seem to, judging by the tone of conversation and comment at MediaTel Group’s latest breakfast event – ‘Would more investment in media systems make us all more profitable?’.

WPP’s 2010 results are announced this morning – strong full year results, up 5.3% were boosted by an impressive uplift in the last quarter, led by a recovery in the United States market. The company paints a positive outlook for 2011, when it forecasts operating margins to rise 0.5 points to 13.7 percent.

Why isn’t there a press trading system? Patricia Kill, sales support director at News International, said the UK newspaper industry is trailing behind other media (and markets) when it comes to investing in and creating a system for agencies, such as J-ET and CARIA.

The growth of viewing via mobile phones and online within UK has continued to grow, according to a new survey released by BARB.

Speaking at MediaTel Group’s Media Systems breakfast event yesterday, in association with Clearcast, Liam Plowman, media business director at DDS, announced a “new DDS” and promised an open system.

Apple leads the next wave of tablet computers, with version 2.0 of the iconic iPad.

Yesterday’s Media Systems breakfast event, in association with Clearcast, illustrated the conundrum agencies (in particular) now find themselves in regarding media process and trading systems.