The Future Foundation’s Richard Nicholls looks at the changing attitudes of consumers, which require more subtle and thought-out advertising techniques
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In what could be another setback for publishers looking to attract advertisers to ezines, new research shows that readers have trouble focusing on magazine’s iPad editions.
Google Android has taken the lead to become the largest smartphone platform in the US for the first time with a 31.2% market share, according to comScore.
ITV1’s coverage of the UEFA Champions League Live game scored a high of more than 6.7 million viewers last night.
Sony Pictures Television is set to launch a channel in the former Sky slot 157 on 7 April.
BBC One’s latest crime drama Silk easily banked the peak-hour ratings last night with a high of more than five million viewers.
Havas, the owner of the Euro RSCG Worldwide advertising agency and the MPG brand, has reported 2010 profit of 110 million euros, missing analyst estimates.
A week after Apple released the iPad 2, research reveals that the iPad is starting to appeal to a new generation – the over 55’s.
ITV1’s new Law & Order: UK series started on a high of more than 5.7 million viewers last night.
ShortList’s latest venture Mode hit the streets for the first time last night in London, Leeds, Birmingham, Glasgow and Manchester.