Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
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Sony Ericsson has combined gaming and mobile to launch the new Xperia Play phone – a handset based on the PlayStation Portable.
Ant & Dec’s Push the Button game show debuted with almost 5.7 million viewers during ITV1’s Saturday night line-up.
The panel at MediaTel Group’s Future of Media Research in London had mixed views on the importance of media research in agencies.
Speaking at MediaTel’s Future of Media Research seminar this morning, James Whitmore, managing director of POSTAR, suggested there is a real opportunity for the industry to look at collecting research more collaboratively, using technologies such as mobile phones.
Is it efficient, economic and effective? That is the question researchers should be asking themselves before deciding what technique/s to use for the best results, according to Andrew Bradford, VP, client consulting, media, The Nielsen Company.
The Independent announced figures for its 20p spin-off title i for the first time in today’s ABC National Newspaper release.
The second episode of ITV1’s Marchlands attracted an average audience of 5.2 million viewers.
Karen Canty says advances in technology will soon mean we’ll be collecting data about each and every movement, transaction and household appliance (and the rest). There will be no excuse for not living lives of organised moderation every hour of every day.
Twitter is reportedly in takeover talks with potential buyers – including Facebook and Google – and has been valued at around $10 billion.