Rupert Murdoch plans to extend The Daily’s two-week free trial (sponsored by Verizon) for “several more weeks at least”, according to paidContent.org.
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Mobile TV is expected to grow at a CAGR of more than 47% during 2010-2013, according to RNCOS’ Global Mobile TV Forecast.
Pearson has reported a 12% year on year revenue rise at the FT Group, publisher of the Financial Times.
ITV1’s This Morning has made history today – it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.
… Regression analysis can help answer this question and more.This whitepaper written by the team at Adalyser explores regression analysis and applies it to a real world advertising scenario.Click here to download the ‘How spend on TV Advertising drives web visits using Regression Analysis‘ whitepaper.
The penultimate episode of Marchlands secured the peak-hour ratings with more than 5.7 million peak viewers last night.
Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.
European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.
Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years… but the winner will be the consumer (and for them it cannot come soon enough!).