Channel 4 is to become the first advertiser within the hugely popular Ricky Gervais podcast, capitalising on the show’s record breaking performance to promote its Friday night comedy shows.The advertisement will comprise two 30 second spots within the podcast, which is updated each Monday and distributed to around 300,000 listeners each week through the GuardianUnlimited… Continue reading Channel 4 Scoops Solus Ad Deal In Gervais Podcast
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Sir David Arculus, former chairman of telecommunications company, O2 is believed to have been shortlisted to take the reigns at Trinity Mirror after the departure of Sir Victor Blank. According to industry speculation, Arculus’s background in publishing makes him a strong candidate for the position. The ex O2 chairman was previously chairman of IPC, and… Continue reading Arculus Tipped For Trinity Chairman
GGap Media has announced the launch date for Xfm Manchester, with the rock station signing a slew of Manchester music legends in time for its debut on 15 March.Amongst those lined up for the launch are legendary Hacienda DJ Dave Haslam, former Smiths bassist Andy Rourke and former Inspiral Carpets member Clint Boon.Infamous Manchunian music… Continue reading GCap Signs Manchester Music Icons For Regional Xfm
An average of 5.1 million adults tuned in to see the Big Brother final on Friday, as “nobody” contestant Chantelle scooped the prize with 56.4% of the public vote.Pushing Michael Barrymore into second place, Chantelle’s performance sees her become a celebrity by default, having already signed a “six figure” deal for an exclusive interview in… Continue reading 5.1m Adults See Big Brother “Nobody” Scoop Prize
Friday’s Celebrity Big Brother finale saw the series record its best ever closing performance, topping the culmination of previous editions, as 6.4 million individuals tuned in to see non-celebrity Chantelle crowned the programme’s victor.The previous series of Celebrity Big Brother, culminating at the beginning at 2005, saw former Happy Mondays dancer Bez emerge the champion,… Continue reading Friday Final Sees Strongest Ever Celeb Big Brother
ITV has extended the contract of ‘chat show king’ Jeremy Kyle by two years, attempting to shore up its daytime schedule following the high profile departure of teatime favourite Paul O’Grady.The extended contract follows a strong performance from the former radio host, which has seen him draw up to 1.8 million viewers with his daytime… Continue reading Kyle Signs On For More Chat With ITV
The Mobile Data Association (MDA) has unveiled the highest ever monthly text messaging total for Britain, with data transmitted in December 2005 reaching a new record.A total of 3.1 billion messages were sent across the UK’s mobile networks during December, averaging 100 million per day.The record activity follows the MDA’s announcement of a record New… Continue reading December Continues 2005’s Record Breaking Text Trend
The average Londoner spends 40 hours a month consuming advertising, according to new research from Viacom Outdoor, which matches the number of advertising messages delivered by TV, radio, print and outdoor media with the amount of time consumers were likely to be exposed to the ads. The results show consumers in London spending a staggering… Continue reading Viacom Reveals Ad Effectiveness In London
December saw the largest number of cinema admissions in 2005, with new figures from the Cinema Advertising Association showing a flurry of festive film interest towards the end of the year.The release of several blockbuster films and the start of the holiday season colluded to bring an average of 3.98 million cinemagoers to the box… Continue reading Cinema Ends 2005 On Box Office High
Global advertising group, WPP, has pulled out of the bidding war to land France Telecom SA’s marketing brand management account. According to industry speculation, one of the reasons behind WPP’s decision to step down from the £200 million contract could be France Telecom’s definition of what it considered to be a client conflict. If WPP… Continue reading WPP Withdraws From France Telecom Pitch
