The latest ABC figures released today will give the Financial Times cause for celebration, as the paper reaches its highest circulation since May 2004.A healthy increase of 2.7% year on year for December gives the newspaper a total circulation of 439,563, just one month after editor Andrew Gowers resigned, citing “strategic differences” with the FT‘s… Continue reading FT Ends 2005 With Circulation High
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ITV has delayed the launch of its new children’s channel CiTV by a month, pushing the launch date to 11 March to ensure a premium quality offering from the outset.ITV refused to give exact reasons for the last minute change, stating only that the date was changed “in order to make the channel as strong… Continue reading One Month Delay For ITV Kids Channel
Women are catching up with men in most areas in internet usage, with a new study from the Pew Internet and American Life Project finding that, despite men and women using the medium for different things, the user population is evenly divided between the genders. Surveys conducted between January and June of last year found… Continue reading Women Catching Up With Men Online
Mobile television looks set to make its presence felt within the media arena, with a new study from BT showing clear consumer demand for broadcast digital television and radio to be accessible from mobile phones.According to the results from BT’s pilot of broadcast digital TV to mobiles two thirds of customers would be prepared to… Continue reading BT Reveals Consumer Interest In Mobile TV
ITV’s singing showdown, Soapstar Superstar, continued to trump Channel 4’s Celebrity Big Brother last night, but was put under increased pressure by an unlikely contender – BBC One’s Traffic Cops.ITV’s soapstar sing-a-thon drew an average adult audience of 5.5 million last night, topping Channel 4’s 3.9 million, while Traffic Cops drew a respectable average of… Continue reading ITV Soapstars Put Under Pressure By Traffic Cops
Sir Robert Phillis, chief executive of Guardian Media Group (GMG) has announced that he will be stepping down from the position in July, due to health reasons. The chief executive will also retire from the Scott Trust, which owns GMG, but will remain on GMG’s board as a non-executive director. Commenting on his retirement, Phillis… Continue reading Phillis Resigns As GMG Chief Executive
Sky has become the first broadcaster in Britain to offer viewers video podcast content, providing updates from Sky News through its website.The first programme to be made available by the new service is Sky News’ 7 Days, providing a run down of the week’s lighter stories. The 7 Days video is presented by Sky’s Chris… Continue reading Sky News First To Offer Video Podcasts
ITV has added mobile interactivity to its portfolio of advertiser offerings in an effort to encourage increased use of interactive technology within its ad breaks.For the first time advertisers using ITV’s network of channels will be offered a choice of interactive methods, including red button technology and mobile phone text feedback.Broadcast sponsorships can now be… Continue reading ITV Extends Interactive Options With Text Codes
The internet is forecast to become just as strong an advertising medium, if not stronger, than television, with a new report from Borrell Associates claiming the internet looks set to become a significant local as well as national advertising medium that will reach a par with TV, newspapers and direct mail advertising shares. According to… Continue reading Internet Adspend Forecast To Overtake TV
Christina Hartley, the current IPC Media group ad marketing director, has been appointed as marketing services director of newstrade sales, marketing and distribution company, Marketforce.The new position will see Hartley lead a team providing top level market insight to retail customers, publisher clients and internal Marketforce departments, as well as sitting on the Marketforce Board.Commenting… Continue reading Hartley Appointed Marketing Services Director Of Marketforce
