The BBC is to restructure the marketing of its digital and new media services, with the appointment of David Bainbridge, former managing director of YooMedia’s business-to-business arm, appointed to spearhead the operation.The appointment follows the Corporation’s decision to restructure its marketing, communications and audiences division, with Bainbridge taking responsibility for developing the BBC’s Building Digital… Continue reading BBC Appoints New Marketing Boss For Digital Services
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The music magazine market enjoyed a good performance in the latest set of ABC’s, with just two publications dragging the sector down during July to December.Emap’s flagship music magazine, Q retained its crown as the market leader, pushing its circulation up by 3.7% year on year, commanding a circulation of 168,547.Mojo continued to do well… Continue reading ABC Results Jul-Dec 2005:Music Magazines Hit Note For Readers
Advertising and marketing communications company, Omnicom Group has revealed a 7% increase in net income for the fourth quarter of 2005, reaching $252.6 million, compared to $236.5 million the same time last year. Worldwide revenue for the group hit $2,939.4 million in Q4 2005, up by 5% from $2,789.0 million in the fourth quarter of… Continue reading Omnicom Reveals Upbeat Trading For 2005
Five scooped a surprise ratings victory last night, as the continuing series of CSI:Crime Scene Investigation drew an average adult audience of 3.7 million, flooring competition from all terrestrial rivals in the same time slot.Securing a 17.77% share in the 9-10pm time slot, CSI saw off competition from both BBC One’s Surviving Disaster, with 3.2… Continue reading CSI Floors Rivals As Five Takes Primetime Crown
Children’s magazine specialist, Egmont Magazines, has been awarded the licence to publish Fireman Sam magazine in the UK, with brand owner HIT Entertainment awarding the contract for launch later this year.Launching in Spring/Summer 2006, the title builds on Egmont’s existing relationship with HIT which sees the publisher produce the Fireman Sam book range.Commenting on the… Continue reading Egmont Widens Kids Portfolio With Fireman Sam Contract
GCap Media’s networked music property, hit40uk, is to offer its first ever podcasts as part of a promotion with the Home Office to increase awareness of child protection on the internet.The activity will see the Home Office’s Child Protection campaign promoted heavily through two hit40uk chart podcast shows, with listeners directed to the thinkuknow.co.uk website.The… Continue reading Home Office Taps Hit40UK For Online Safety Campaign
Ocean Outdoor has secured the contract to install and sell advertising screens on the scaffolding surrounding St Paul’s Church in Hammersmith, allowing marketers easy, high impact access to commuters using the busiest A-road in Europe.Situated alongside the A4, the site will remain in use by Ocean for the duration of a two year renovation of… Continue reading Ocean Offers Advertisement On Europe’s Busiest A-Road
Freesheet publisher Metro International has released its full year financial results for 2005, revealing an increase in sales of 19% across the group.The newspaper firm has seen a good performance from the 16 new editions launched during the last 12 months, with total daily circulation rising by 19% to 7.6 million copies around the world.Metro… Continue reading Metro International Sees Strong End To 2005
Metro International has released its full year financial results for 2005, revealing an increase in sales of 19% across the group. The newspaper firm has seen a good performance from the 16 new editions launched during the last 12 months, with total daily circulation rising by 19% to 7.6 million copies around the world. Metro… Continue reading Metro International Sees Strong End To 2005
ZenithOptimedia has announced plans to launch its online and direct marketing agency, Zed, across Europe, marking the first stage of the agency’s global rollout. The company’s hopes its initiative will create new opportunities for business outside of ZenithOptimedia’s current agenda, with the agency looking for acquisitions to enhance its current digital offerings. Commenting on the… Continue reading Zed Launched Across Europe
