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GCap’s 95.8 Capital FM has today unveiled a radical rebranding, returning the station’s name to Capital Radio and shifting its music policy to offer less repetition and fewer advertisements.The radically reduced ad minutage, first announced in November, is specifically designed to attract those who see advertising as a “turn-off.” The new format Capital will never… Continue reading Capital Radio Returns Following Rebrand

Marketers look likely to extend their reach in the online advertising arena in 2006, with a new report from investment bank Credit Suisse claiming that overall online adspend will increase by 32% by the end of year, reaching $14.9 billion. In a survey of chief marketing officers at Fortune 500 companies, nearly half of those… Continue reading Online Adspend Set To Increase Through 2006

Adam Freeman is to remain at Guardian Unlimited as the company’s head of commercial development, reversing a previous announcement that he was to join digital media specialist I-Level at the last minute.The media boss was due to join I-Level spin off, Generator Consulting, this month, but will now remain with the Guardian, continuing his current… Continue reading Freeman Backtracks From I-Level To Remain At Guardian

Visits to UK retail websites were up by 14% year on year in December 2005, outperforming earlier estimates that the sector would enjoy an increase of 12% during the Christmas month. According to online competitive intelligence monitor, Hitwise, visits to retail websites were up significantly in the week after Christmas, seeing a rise of 16%… Continue reading Visits To UK Retail Websites Up 14% In December

A price war between several national newspapers looks imminent today, following unexpected price cuts by three of the nation’s daily titles.The Daily Express today lopped 10p from its cover price, reducing it to 30p, while stablemate the Daily Star shed 5p to the same price.Associated Newspapers also adjusted the cover price of the Daily Mail,… Continue reading Price War Looms As Newspapers Cut Costs

Marketers in the US and Canada spent a total of $5.75 billion on search engine marketing and optimisation in 2005, an increase of 44% compared to the same period last year. According to a new study from The Search Engine Marketing Professionals Organisation, paid search spending is forecast to reach $11 billion by 2010. Commenting… Continue reading Search Engine Marketing Spend Enjoys Strong 2005

The Guardian is to raise its cover price by 10p on Monday, putting it on a par with the Independent at 70p and continuing the trend for rising cover prices which began last September.The title’s new cover price will fall behind the Financial Times and Racing Post, priced at £1 and £1.30 respectively, holding joint… Continue reading Guardian To Raise Cover Price From Monday

Nickelodeon is to make its first inroads to the Freeview platform with a pre-school programming block on sister channel TMF later this month.Airing between 7am and 9am the new programme strand will be dubbed “Noggin” and feature content from Nick Jr such as Thomas the Tank Engine and Dora the Explorer.The move will make Nickelodeon… Continue reading Nickelodeon To Air Kids Programming Via Freeview

The launch of Celebrity Big Brother gave Channel 4 a ratings boost last night, with 5.8 million adults tuning in on average to see this year’s contestants enter the famous house.The programme beat off competition from both the BBC’s terrestrial channels, as well as Five, but was topped by ITV’s Doc Martin, with an audience… Continue reading Big Brother Launch Sees Success For Channel 4

Highbury House Communications is expected not to receive more than £5 million for the sale of its magazines, according to sources close to the publisher. A report in this mornings Times claims that the proceeds of the sale of the titles would only pay back a small portion of the £30 million debt that crippled… Continue reading Highbury Magazines May Raise Only £5 Million