Outdoor advertising specialist Kinetic is to launch a new study into consumer consumption and interaction with out of home media, utilising GPS technology to determine how best to target outdoor campaigns.The study, dubbed Kinetic People, is being spearheaded by the company’s new senior analyst, Daryl Bloomfield, who has been promoted to the position within the… Continue reading Kinetic To Launch Out Of Home Effectiveness Study
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The BBC’s newest teen drama, Wannabes, is to be screened exclusively online, with a host of interactive features allowing viewers to build a rapport with the show’s central characters.Accessible via the bbc.co.uk/teens portal, the show is set to launch in the autumn, with streaming video, animation, games and interactive elements all forming part of the… Continue reading BBC Teen Drama Offers Unique Interaction
IPC Media has sold teen title Mizz to youth publisher Panini for an undisclosed sum, with the fortnightly title joining the publisher’s existing portfolio immediately.Panini UK currently publishes a range of children’s and teen titles, including well known names such as Astonishing Spiderman, Batman Legends and Doctor Who Magazine.The title will continue to weigh in… Continue reading Panini Plans Marketing Push Following Mizz Purchase
Titan Holdings, owner of advertising firm Titan Outdoor, has agreed to buy beleaguered poster specialist Maiden Group for just under £50 million.The deal, announced to the stock market this morning, has been accepted by 57% of Maiden’s shareholders, which have been forced to sell following a breach in the company’s banking agreements.Maiden, which holds advertising… Continue reading Titan Worldwide Secures Control Of Maiden For £50m
Scottish Media Group (SMG) has reported a 11% rise in underlying operating profit for 2005, driven by a 4% year on year increase in revenue, reaching £210 million. Television revenues for the Group grew by 3% in 2005, with operating profits jumping by 19%, resulting in SMG’s television business living up to expectations and outperforming… Continue reading SMG Sees Profit Increase Of 11% In 2005
Titan Holdings has bought outdoor advertising company, Maiden, for just under £50 million, with the deal accepted this morning by 57% of Maiden’s shareholders. Maiden is believed to be around £39 million in debt and has struggled in recent months, pulling out of the race for Irish rail and bus operator, CIE, at the end… Continue reading Titan Buys Maiden For Under £50 Million
Daily Mail and General Trust (DMGT) is in talks to sell the Scottish arm of its local newspapers division, despite its recent decision not to auction Northcliffe Newspapers. According to a report in the Financial Times, DMGT is rumoured to be considering a sale for up to £120 million. DMGT announced last month that, after… Continue reading DMGT Rumoured To Be Selling Scottish Newspapers Division
Today sees GCap Media’s London-based indie station, Xfm, launch a new look schedule, just months after re-organising its breakfast routine in the build up to its launch in Manchester.The station’s new line up will give a more prominent role to new music guru John Kennedy, Rock DJ Ian Camfield and resident remixer Eddy Temple-Morris.Both Kennedy… Continue reading Xfm Rejigs Schedule Ahead Of Manchester Launch
Cable giant Telewest has extended the reach of its fledgling high definition TV service to over 4.5 million homes, building on its launch to 400 customers in London at the end of last year.Announced in parallel with the launch of the company’s new personal video recorder (PVR), dubbed TVDrive, the extended HD services will bring… Continue reading Telewest Tackles Sky With Increased HD Service
BBC One saw its audience see-saw last night, with new crime drama Mayo returning disappointing results, while David Attenborough’s latest jaw dropping nature documentary hooked viewers from the beginning.Starring impressionist Alistair McGowan, Mayo promised a darkly comic detective tale, but drew a disappointing 4.3 million adults on Sunday night, suffering at the hands of ITV1’s… Continue reading Viewers Say No To Mayo But Dig Planet Earth
