More Industry News articles

According to a report by AdRelevance, a Jupiter Media Metrix Company, 28% of advertising space on leading websites was taken up with house ads in Q4 2000, up from 15% earlier in the year. Entertainment and society websites ran the highest percentage of self-promotional advertisements (30%) among ad supported websites, followed by news and information… Continue reading Self Promotion Clutters Sites According To Jupiter

BSkyB shares were boosted yesterday after an upgrade from Merrill Lynch from “neutral” to “accumulate” and a target price of £11. Shares ended yesterday up 10p at £9.60.United Business Media (UBM) lost some of the momentum gained by positive results on Tuesday (see UBM Shares Surge On Strong Profit) as fears for the outlook on… Continue reading Sharewatch

The Guardian has announced a number of initiatives to boost circulation of its Saturday edition. The Weekend magazine is to be given major investment and two extra supplements will be moved to Saturdays.Under the editorship of Katherine Viner Weekend will become a glossy from 21 April. With an average 60% increase in editorial pages, the… Continue reading The Guardian Boosts Its Saturday Offering

New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers

The resumption of like for like advertising growth in the TV market is unlikely before the fourth quarter of the year, Carlton Communications chairman Michael Green told the company’s AGM this morning. Green described the UK television advertising market as ‘currently subdued’ in comparison with last year, with ITV’s revenue in the first for months… Continue reading Carlton Says Subdued TV Ad Market Will Show Upturn In Q4

In their recent report “Kids, Clarity And Killer Applications”, CIA Medialab examine the current drivers of subscriptions to digital TV compared with the key drivers two years ago when digital services first launched. Initially it was thought that ‘pester power’ and ‘reclaiming lost TV events’ (football, for example) would be the most persuasive factors but… Continue reading CIA MediaLab Report: Driving Digital

The Guardian has announced a number of initiatives to boost circulation of its Saturday edition. The Weekend magazine is to be given major investment and two extra supplements will be moved to Saturdays. Under the editorship of Katherine Viner Weekend will become a glossy from 21 April. With an average 60% increase in editorial pages,… Continue reading The Guardian Boosts Its Saturday Offering

New research from Strategy Analytics forecasts that by the end of this year, 40% of UK homes will have interactive digital TV making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts” published recently, 625 million homes worlwide will have access to online services via… Continue reading 40% Of UK TV Homes Will Have Interactive Digital TV By The End Of 2001 Says New Research

The coincidence of a slowdown in the US economy and the fall-out from the dotcom marketing boom that occurred at this time last year is forcing media groups to tighten their belts and warn investors of slackening revenues. Advertisers are being cautiously prudent with their budgets in fear that economic conditions in the States might… Continue reading Monthly Ad Revenue Update: Climate To Remain Chilly For Advertising In Coming Months

NTL has embarked on a £5m advertising campaign to educate consumers about broadband technology. The cable group, which is aiming for 100,000 UK broadband subscribers by the end of this year, has found that a large proportion of the population is unaware of its benefits.A recent survey conducted by the group found that 69% of… Continue reading NTL Launches Campaign Highlighting Benefits Of Broadband