More Industry News articles

According to a new survey from NewWorld Commerce and Marketing Week, online marketing is now well established as part of the marketing strategy of many corporations. In a survey of UK companies, 63% already had an emarketing strategy in place though this was primarily within the telecommunications, service and IT industries. Most companies (85%) considered… Continue reading Online Marketing Established As Important Part Of UK Company Strategy

The Advertising Standards Authority (ASA) has criticised the political parties of the UK for failing to come up with their own code of self-regulation for complaints regarding political advertising.As of January this year, and the publishing of the 10th edition of the British Codes for Advertising and Sales Promotion, the ASA no longer considers complaints… Continue reading ASA Washes Its Hands Of Political Advertising Regulation

Yesterday’s financial results from Trinity Mirror (see Profits Up At Trinity Mirror As ic24 Buyer Is Sought) received a largely positive reaction from the national press and brokers today. Uncertainty around advertising growth is preventing very positive outlooks for the newspaper publisher, although ABN Amro notes that Trinity stock is trading at a 46% discount… Continue reading Trinity Mirror Financial Results – Reaction

Research from Pew Internet and American Life apportion some of the blame for the dot-com ‘meltdown’ in recent months on “overeager investors looking for quick profits and poor business plans by dot-com entrepreneurs” along with the youth and relative inexperience of many internet companies’ management. 67% of struggling dot-commers blamed the greed of the entrepeneurs… Continue reading Greed and Clueless Executives” To Blame For Dot-com Failures?

The BBC’s board of governors has been criticised by Gerald Kaufman for being past its sell-by-date. The chairman of the commons media select committee, he launched his report on the Government’s Communications White Paper yesterday, saying that the governors had “outlived their usefulness” and suggested that new plans for the regulation of the Corporation were… Continue reading BBC Should Be Regulated By Ofcom, Says Government Report

Despite the fact that the new ITV licence fees, due to be announced within the next few days, are expected to be higher than before, it is thought that the channel’s continued lack of carriage on the digital satellite platform could have more serious financial implications for the channel in the short term.Those ITV franchises… Continue reading Lack Of Carriage On Digital Satellite Could Lose ITV Companies £8m Per Quarter

Shares in Trinity Mirror were up yesterday following the release of its financial results for 2000 (see Profits Up At Trinity Mirror As ic24 Buyer Is Sought). News that it is to put its ISP ic24 up for sale following internet losses of £42.3m was considered favourably by the market and prices rose 6% to… Continue reading Sharewatch

A scaling back of digital activities at Trinity Mirror is expected to lead to the loss of around 60 jobs. The regional newspaper group yesterday announced that it planned to reduce its digital investment following increased losses (see Profits Up At Trinity Mirror As ic24 Buyer Is Sought).The centrepiece of its cut-backs will be the… Continue reading Digital Cut-Backs At Trinity Lead To Loss Of 60 Jobs

Trinity Mirror has this morning announced better than expected pre-tax profit growth of 12.2% to £196 million, before internet investments are taken into account. The company has also confirmed that it is looking to sell its internet service provider ic24. Revenues from the internet reached a disappointing £2.5 million, whilst internet losses for the year… Continue reading Profits Up At Trinity Mirror As ic24 Buyer Is Sought

The Observer has announced plans for the launch of another monthly glossy magazine, following the success of Observer Sport Monthly (see Observer Rewrites Sport With Monthly Title). A food title called Observer Food Monthly will be available free with the Observer on the second Sunday of each month from early summer.A 68-page tabloid format, it… Continue reading Observer Unveils Monthly Food Title