More Industry News articles

Building businesses on the internet is not necessarily the money-burning exercise that many have found it to be, if this morning’s financial results from Pearson are anything to go by. Having spent a huge sum on Net investment this year, the company not only turned in profit higher than expected but also reported that its… Continue reading Pearson Embraces The Internet Where Others Falter

Opus has taken over from Clear Channel Radio Sales in handling airtime sales for the Marcher and Essex Groups as of 1 March. The addition of the Essex Group extends Opus’ reach into the Greater London area. It has also taken on responsibility for East England dance station Vibe FM which had also been represented… Continue reading Opus Takes On Essex And Marcher Groups After Clear Channel

According to a report by AdRelevance, a Jupiter Media Metrix Company, 28% of advertising space on leading websites was taken up with house ads in Q4 2000, up from 15% earlier in the year. Entertainment and society websites ran the highest percentage of self-promotional advertisements (30%) among ad supported websites, followed by news and information… Continue reading Self Promotion Clutters Sites According To Jupiter

Shares in Carlton Communications were unaffected by a trading update which showed ad revenues from its ITV business had fallen 5% during the first four months of the company’s financial year. Chairman Michael Green described the advertising market as “subdued” and said it is not expecting revenue growth until July at the earliest. Shares rose… Continue reading Sharewatch

Contrary to what many believe, AB consumers not only like advertising but will actively seek it out in some cases, in order to make informed choices about what to buy. This was among the latest findings presented today by the VIPer (Very Important People, Exclusive Research) research project, which endeavours to improve understanding of the… Continue reading ABs Like Ads, Says Latest VIPer Research

Circulations across flagship regional newspapers are continuing to decline, according to the latest figures from the Audit Bureau of Circulations (ABC). In a year on year analysis for the six month period to January 2001 only one of the top ten titles increased its circulation base.The Wolverhampton Express & Star is the top regional newspaper… Continue reading Circulations Across Flagship Regionals Continue To Decline

BBC1’s heavily trailed EastEnders Night appears to have delivered the goods for the channel, which achieved its best viewing figures in over a year last night, according to unofficial overnights. The evening kicked off with a celebrity Weakest Link, in which contestants from the EastEnders cast competed to raise money for Comic Relief. It achieved… Continue reading Phil’s Shooting Blows ITV’s Millionaire Out Of The Water

NRS figures for the six month period ending January 2001 show a continuing decline in national newspaper readership. The sector overall was down 4.8% compared to the same period last year with all but two titles losing readers.The Sun was the only newspaper to increase its readership during the period, up 1.4% to 9.5m, while… Continue reading National Newspaper NRS Round-Up – January 2001

New research from Strategy Analytics forecasts that by the end of this year 40% of UK homes will have interactive digital TV, making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts“, published recently, 625 million homes worldwide will have access to online services via… Continue reading 40% Of UK Homes To Have Interactive TV By The End Of 2001, Says Study

According to new research by IDC, the global corporate ‘elearning’ market will exceed $23 billion by 2004. This growth is attributed to better, cheaper and more prevalent internet access and to the improvement in the quality of elearning tools. North America is expected to retain its dominance of the market, accounting for two-thirds of worldwide… Continue reading eLearning: Not Just For Techies?