More Industry News articles

Advertising markets in the UK have yet to show substantive signs of recovery and Q1 2002 has shown modest year on year falls in advertising across a number of media sectors. This is according to SMG, which operates businesses across the television, radio, press, outdoor and cinema media. Reporting its year-end financial results this morning… Continue reading Return To Traditional Media Buying Patterns Seen By SMG

SMS text messages currently account for 12% of European mobile operators’ revenues and this revenue will peak next year, according to a new report from Forrester Research. “Mobile operators are right to exploit SMS’ full potential now,” said Forrester analyst Michelle de Lussanet. “Forrester’s five-year forecast for mobile messaging shows that SMS revenue will peak… Continue reading SMS Revenues And Volumes Will Peak In 2003 And Stagnate In 2004, Says Forrester

Regional newspaper publisher Newsquest has reported strong growth, despite the challenges of a possible UK advertising slowdown and the impact of the foot and mouth epidemic.Parent company Gannett yesterday announced that advertising at Newsquest was benefiting from strong growth in classifieds. Recruitment has seen 25% growth and property classifieds reached double digit growth for the… Continue reading Newsquest Defies Difficult Environment To Produce Q1 Revenue Growth

RSPCA shock tactics to rouse public support for a total ban on hunting with dogs were called into question when several complaints were received about a national newspaper advertising campaign. The ASA received complaints about the advert that showed a photograph of a dead fox with the headline “If you think this is wrong, write”.The… Continue reading ASA Rules On Anti-Foxhunting Ad Campaign

IPC Connect is to pension off its 43-year-old title for older women, Womans Realm and replace it with a new model, Your Life. IPC is to merge the old title into its more successful sister publication Womans Weekly, with former editor Mary Frances heading up the new launch.ABC figures show that the older woman’s weekly… Continue reading IPC’s Woman’s Realm To Disappear In Favour Of Your Life

WPP continues to enjoy market favour at the moment, despite the advertising revenue slowdown. Yesterday shares in the company ended at £7.45, up 48p or nearly 7% on Thursday’s closing price, making it the best media performer of the day.Most media shares remained stable yesterday. The largest falls were seen at TMT companies Bright Station,… Continue reading Sharewatch

The film version of hit novel Bridget Jones’ Diary is thought to have broken British box office records for home grown films, by taking £7m in its opening weekend. Its Easter release could see it become one of the biggest UK openers, a chart headed by Star Wars: The Phantom Menace.The film stars US actress… Continue reading Bridget Jones Could Be Biggest Brit Film Box Office Opener

Ivillage.co.uk is claiming to have overtaken its rivals to become the top women’s website in terms of unique visitors. New figures compiled by Doubleclick’s DART give iVillage a March total of 417,000 unique visitors, up 22% on February.The figures put iVillage, which launched in November 2000, ahead of more established rivals including handbag.com, which attracted… Continue reading New Figures Put iVillage On Top Of Women’s Websites

Channel 5 has run into trouble with the ITC over an item shown in a January edition of 5 News. During a report on depression, a film containing pictures of a nurse getting ready to go to work in the morning was shown. A viewer noted that two 3 second long close up shots of… Continue reading Channel 5 Given Wake-Up Call By ITC Over Coffee Shots

The government spent more money on advertising during February than either of the FMCG giants Unilever and Proctor & Gamble, new figures have revealed. Data released by ACNeilsen MMS showed that the government spent £16.4m on advertising campaigns during the month, ahead of second largest advertiser Unilever, which spent £12.2m and Proctor & Gamble, which… Continue reading Government Tops FMCGs for Biggest February Adspend