J Walter Thompson has announced the purchase of Black Cat Holdings, a UK-based direct marketing agency. The move continues the recent acquisitional spree of parent company WPP as it looks to strengthen its high growth areas.Specialising in direct, loyalty, interactive and promotional marketing the group is the fourth largest independent company of its kind in… Continue reading JWT Acquires Black Cat Holdings
Granada Media and Carlton Communications are reported to be close to merging their online assets in a deal which would ensure a more unified approach to the ITV brand on the internet.Granada is planning to ditch its G-Wizz site to focus on promoting www.itv.co.uk, which has suffered as a result of the federal nature of… Continue reading Granada And Carlton To Unite Online Assets
Fears of an advertising slowdown were betrayed by a lack of market confidence in media stocks last week, with more showing a week on week fall than showed gain. A trading update from Capital had an upbeat tone (see Capital Radio Reports Increased Revenues) but did not live up to expectations and caused some brokers… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.Wednesday Marketing Week holds a one-day conference on Digital Radio at the Cafe Royal, London, with speeches and discussions from the main players in the new medium, including Quentin Howard, CEO of Digital One, and Phil Riley from Chrysalis Radio.An annual… Continue reading The Week Ahead
Publishing companies in the UK have joined forces to ensure positive recognition of their industry as convergence gains pace. The Newspaper Society, the Publishers Association, Newspaper Publishers and the Periodical Publishers Association have formed the UK Publishing Media alliance to reflect the rapidly evolving nature of publishing into a range of connected and overlapping businesses.A… Continue reading Publishing Bodies Form Alliance To Represent Industry Concerns
Rupert Murdoch, chairman of News Corp, has said that the planned flotation of Sky Global Networks may not now go ahead. In an interview with CNBC yesterday he confirmed that he was in talks with other American satellite broadcasters over plans to merge Sky Global rather than float it.Sky Global was unveiled last April to… Continue reading Sky Global IPO May Not Go Ahead, Says Murdoch
Advertising giant WPP has announced the launch of Red Cell, a new global communications network. It will consolidate its European ad agency Conquest with US-based Cole & Weber, UK group Perspectives and Asia-Pacific alliance partner Batey.It will target “challenger” clients such as Nestle, Nikon and Singapore Airlines. Sir Martin Sorrell, group chief executive of WPP,… Continue reading WPP Launches Global Communications Network
26 January 2001 French magazine group Marie Claire is understood to be planning the launch of a French version of Hearst’s US fashion magazine Harper’s Bazaar. According to a report in French newspaper La Tribune, Marie Claire may reach an agreement with Hearst to produce the magazine in France. The two companies already have a… Continue reading Marie Claire May Launch French Harper’s Bazaar
The competition to provide true unmetered internet access looks set to heat up again as Freeserve launches its AnyTime scheme, which will offer round-the-clock access for a flat fee of £12.99 per month.Last year AltaVista was forced to abandon its unmetered access package (see AltaVista Blames BT For Stalling On Free Internet Service) after it… Continue reading Freeserve Enters Unmetered Internet Access Arena
26 January 2001 WPP has today announced the launch of Red Cell (www.redcellnetwork.com), a global communications network focusing on the needs of ‘challenger brands’. Chief executive, Sir Martin Sorrell, describes these challenger brands as ‘lean, ambitious, agile, digitally wired businesses that demand world-wide marketing and communication capabilities’. “Red Cell is the first global communications network… Continue reading WPP Launches Global Network For ‘Challenger Brands’
