The Institute of Practitioners in Advertising’s quarterly survey of marketing expenditure, due out tomorrow, will cast doubt on fears of a recession in the advertising industry. The Bellwether Report, which releases figures for the last quarter of 2000 and predictions of marketing spend for 2001, is expected to forecast lower rates of growth, however.Nick Phillips,… Continue reading Fears Of Recession Exaggerated, Says IPA
Even though only a quarter of the global Internet population will reside in the United States by 2005, only one-third of American online businesses are targeting global markets, according to Jupiter Research, the worldwide authority on Internet commerce. Jupiter analysts predict that the Asia Pacific region will outpace the US within less than five years… Continue reading Asia Pacific set to outgrow US Online Population by 2005
US authority approval for a rival to the screen-trading platform for the Nasdaq provided by Reuters’ electronic broking arm Instinet, brought Reuters shares down again yesterday: they had dropped 37p to £10.23 by close.News of the first decline in UK adspend for a decade (see UK Adspend Declines For The First Time In 10 Years)… Continue reading Sharewatch
The outdoor advertising industry has released ad revenue figures for 2000 showing growth of 21.5% compared to 1999. The findings, which come from the official Outdoor Advertising Association members survey, dispute indications of decline within the industry suggested by ACNielsen MMS yesterday (see UK Adspend Declines For The First Time In 10 Years).Final figures for… Continue reading Outdoor Advertising Association Disputes Industry Decline
Sport First, the UK’s national sports newspaper, is to increase its sale period from Sunday to Tuesday from this weekend. Previously on sale on Sundays only, the new arrangement will give readers extra time to purchase the title.Neil Webster, managing director of Sport First, said: “We have decided to increase our on sale period following… Continue reading Sport First Increases Sale Period As Ad Revenues Rise 200%
The BBC will in future be required to present its proposed new media services to the Government, following the publication of a list of criteria by culture secretary Chris Smith. Approval for the Corporation’s digital services will be granted provided it fulfils a number of requests.Funding of new services through licence fees must be justified… Continue reading Government Lays Out Criteria For BBC’s Digital Services
Grant Murray has been appointed director of finance at Channel 5. Murray has previously been a board member of the broadcaster as representative of its shareholder, United News & Media, and is currently finance director at Granada Creative. He will replace Damien Harte who is leaving to pursue new media and e-commerce ventures. Mandy Pooler… Continue reading Appointments Brief
The first major web venture from the National Magazine Company has been put “on hold” after the dotcom slump put the frighteners on the publishers. A UK version of US site Women.com was said to be in the planning stages in June last year (see Launches Brief), and although a launch date was not set,… Continue reading Natmags Gets Cold Feet, Puts Women’s Website On Ice
While online trading companies in the UK are still at an early stage, a look at the more developed US situation gives a few clues as to their future in this country. A recent entrant to the market, Cuica Corporation, is enjoying success, while rivals have been forced to close their doors.CuicaExchange launched this week… Continue reading Online Ad Trading Reaps Success In The US
New figures from AC Nielsen MMS to be published next week indicate that UK adspend has fallen in real terms for the first time since the recession of the early 90’s. In the period to November 2000, spending rose by just 2.8% – below the headline rate of inflation, 3.2%.Whilst some sectors such as technology… Continue reading UK Adspend Declines For The First Time In 10 Years
