A wider spectrum could become available for broadcasting digital radio, if plans put forward at a meeting in Geneva last week go ahead. Representatives from digital radio in Europe met with radio regulators and frequency planners to discuss reallocating some of the L-Band frequency which is currently earmarked for satellite radio to terrestrial digital audio… Continue reading World Digital Radio Broadcasters Request More Spectrum
The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading IPA’s Bellwether Report Counters Claims Of Advertising Slump
The Institute of Practitioners in Advertising’s quarterly survey of marketing expenditure, due out tomorrow, will cast doubt on fears of a recession in the advertising industry. The Bellwether Report, which releases figures for the last quarter of 2000 and predictions of marketing spend for 2001, is expected to forecast lower rates of growth, however.Nick Phillips,… Continue reading Fears Of Recession Exaggerated, Says IPA
A reduction in commercial impacts and a lowering of target audience share is expected to form part of the annual report presented by ITV today. During a rather poor week for media shares, the major ITV franchisees both saw share prices fall. Granada Media lost just over 8.5% of its value week on week, ending… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.ITV’s annual report is released in which the commercial broadcaster is expected to announce that its commercial impacts have fallen by 3% since last year as increased competition from Channel 5 and cable and satellite operators takes its toll. The network… Continue reading The Week Ahead
RAJAR, the Radio Joint Audience Research body, is to host a conference about the future development of radio audience research. It will take place on Tuesday April 10 at BAFTA and is open to all RAJAR subscribers.“The radio landscape is changing radically at the moment,” commented Jane O’Hara, RAJAR’s managing director. “With an increasing number… Continue reading RAJAR Holds Conference On Future Of Radio Audience Research
Two-thirds of regular internet users read online news bulletins, according to the latest findings from BMRB’s bytesize report. A total 72% of men and 56% of women who use the net once a week or more, are heavy users of online news.ISP’s and broadcasters’ and newspaper owners’ websites all attract large numbers of readers to… Continue reading Seven Per Cent Of Net Users Prefer Online News
E4, the new youth entertainment digital channel from C4, has secured a carriage deal with Sky Digital ahead of its launch on Thursday. The channel will now be available across all major multichannel platforms. Sky is to broadcast a spoiler on the new channel’s opening night, however, on its own rival entertainment channel, Sky One.… Continue reading E4 Secures Carriage with Sky
E4, the new youth entertainment digital channel from C4, has secured a carriage deal with Sky Digital ahead of its launch on Thursday. The channel will now be available across all major multichannel platforms.Sky is to broadcast a spoiler on the new channel’s opening night, however, on its own rival entertainment channel, Sky One. Temptation… Continue reading E4 Secures Carriage With Sky
The Institute of Practitioners in Advertising’s quarterly survey of marketing expenditure, due out tomorrow, will cast doubt on fears of a recession in the advertising industry. The Bellwether Report, which releases figures for the last quarter of 2000 and predictions of marketing spend for 2001, is expected to forecast lower rates of growth, however. Nick… Continue reading Fears Of Recession Exaggerated, Says IPA
