The number of banner advertising networks and ad-supported sites increased by 22% in the first quarter of this year, according to the latest Online Advertising Report from US company AdKnowledge Inc.The research also found that 33% more “conversion events”, where users purchase, register and so on, came from users who had just viewed an ad,… Continue reading Study Reveals Increase In Online Advertising
Virgin Radio has struck a deal with mobile internet service provider iobox for a six month sponsorship of Virgin’s WAP service. The campaign begins on 22 May and will include six months of ongoing on-air support, advertorials, online promotions and promotion during the early evening Pete and Geoff show.Virgin launched its WAP service in March… Continue reading Virgin WAP Signs Sponsorship Deal With IoBox
OK Magazine is to supply content to interactive channel Open TV. Viewers will be able to access exclusive gossip and previously unreleased coverage of celebrities. The interactive element will be provided in the form of celebrity quizzes and opportunities to compete for prizes. The deal will also see Open become major advertisers within the print… Continue reading OK! To Provide Content For Open
This week saw the second Electronic Media Trading conference in London, at which over 200 delegates, representing a number of major agencies and media owners, met to discuss the future of Electronic Trading in Media.This was a timely conference following last week’s comments by Martin Sorrell, CEO of WPP. In Campaign magazine he is quoted… Continue reading Conference Discusses Future Of Media Trading
Telewest announced losses for the first quarter which were up on last year (see “Broadbandcaster” Telewest Signs Up 156,000 Digital Customers). Yesterday, shares in the company ended down 19½p at £27.50.BSkyB also suffered a loss yesterday, due to concern over the high cost of bidding for the new Premier League football rights packages (see Broadcasters… Continue reading Sharewatch
The Guardian Media Group is to expand its new media interests with the launch of a dedicated employment website. Workthing.com will go live in summer and claims to be the first portal of its kind in the UK.The service will offer advice and information for both people seeking jobs and employees and businesses looking to… Continue reading Guardian To Launch Employment Portal
Telewest Communications today announced sales of 156,000 to its Active Digital service and stated that its goal for the future was to create Britain’s first “broadbandcaster”. Unveiling financial results for the first quarter, which saw the group begin its integration with content provider Flextech (see Telewest And Flextech Merger Cleared By DTI), chief executive Adam… Continue reading “Broadbandcaster” Telewest Signs Up 156,000 Digital Customers
The Independent Television Commission (ITC) has rejected the proposals put forward by ITV for halting the decline in audience figures for its evening news output. ITV will have to come up with a final set of proposals in time for the next Commission meeting on 22 June.Sir Robin Biggam, the ITC chairman said “The ITC… Continue reading ITC Rejects ITV’s Proposals For Halting Audience Decline
Egg, the internet financial services brand, has signed a content deal with interactive TV platform, Open. The deal will make Egg’s products and services available to 3 million homes via digital television. Following the launch of the service later this year, customers will be able to make applications and service their accounts through the television.Egg… Continue reading Egg Signs Up To Offer Banking Via Digital TV
Channel 4 is “open to the possibility” of creating subsidiaries which could be floated on the stock market in future, although the idea of full flotation has once again been rejected by the board individually and as a whole (see Channel Four Chief Calls For Abolition Of BBC Board Of Governors). Speaking at the presentation… Continue reading Channel 4 Doesn’t Rule Out Subsidiary Flotation
