Consumers are confused by dotcom advertising and need help and guidance when dealing with new technology, rather than patronising complex imagery. This is according to a new report commissioned by OgilvyInteractive which showed that despite a massive adspend by dotcom brands, unprompted awareness of their products was negligible.A total 1000 adults were surveyed from which… Continue reading Dotcom Ads Confuse The Public, Says Ogilvy Report
Rumours arose yesterday that Cinven is considering the sale of IPC instead of flotation. Emap has been suggested as having an interest, but no official comment has been made. Shares in Emap yesterday finished up 8p at £11.53.Bright Station appears to be recovering from the recent TMT crisis and rose 5½p to 74½p yesterday. Telewest… Continue reading Sharewatch
NTL has made the highest bid for the broadcasting rights to live Premier League matches, according to recent press reports. The cable giant is said to have bid £1.75bn for the games, a higher price than those put forward by its rivals BSkyB and ONdigital.A report in the Sunday Business this weekend claimed that NTL… Continue reading NTL Outbids Sky For Premiership Rights
Dixons plans to auction its stake in UK internet service provider, Freeserve, according to reports today. The group, which owns an 80% stake in the ISP, is believed to have allowed bidders up to ten days to place offers for the company, which it expects to be valued at £6bn.Cable group NTL is expected to… Continue reading Dixons To Auction Freeserve
IPC’s results for the 6 months ending 31 March 2000 show pre-tax profits of £2.4m, compared to £0.7m last year. Operating income was up 36% at £29.6m and operating margins were at 16.7%, up 1%.Chief executive Sly Bailey commented: “The financial results are solid, and reflect the successful action it was necessary to take to… Continue reading IPC Release Results For Last Six Months
Emap presented its annual results yesterday (see EMAP And Channel 4 Unite In Digital Venture), unveiling pre-tax profits of £184.3m and plans for a joint initiative with Channel 4. The news pushed the company’s share price up 46p to £11.45.Telewest, which completed its merger with Flextech on Friday (see Telewest And Flextech Merger Cleared By… Continue reading Sharewatch
Bright Station has stepped forward to help save the fate of two recent internet failures. The web solutions and e-commerce company formerly known as Dialog, is to buy the technology side of online sports retailer boo.com and is part of a consortium rescue package for technology news service Netimperative.Boo.com collapsed last week through lack of… Continue reading Bright Station To Buy Boo Infrastructure
The Independent Television Commission (ITC) today published the first of two consultation documents on the future role for public service broadcasting on commercial television. The commission announced its intention to debate the subject earlier this month (see ITC To Launch Public Service Broadcasting Debate) as part of a major programme of work into the expectations… Continue reading ITC Publishes Consultation Paper On Public Service Broadcasting
Twenty new transmitters are to be added to Digital One’s 29-strong digital radio network. When commissioned, these will bring the percentage of the population able to recieve national digital radio to nearly 80% or around 40 million individuals.Commissioning of the transmitters, which are being built by NTL, is scheduled to take place between now and… Continue reading Digital One Set For 80% UK Coverage By July 2001
These forecasts see Commercial Radio growing at twice the rate of other media in 2000, at 12%. The effect of these growth rates would give Commercial Radio a 6.2% share for 2000. Of the other media, Television at 6% is predicted to fare better than the average 5%, while the Press and Cinema would lose… Continue reading CIA MediaLab/Admap Forecasts
