The growth of the online educational market was acknowledged this week when Granada Media spent £19.7 million acquiring NFER-Nelson, a provider of multimedia testing and assessment products for schools. A spokesperson for Granada said that the acquisition would strengthen the group’s multimedia educational facilities and place it at the forefront of the e-testing market.Granada has… Continue reading Granada Strengthens Its E-Learning Business
Two of IPC’s weekly titles for women, Woman and The campaign will centre on the slogan “Advice on Life, available from your local retailer” and will include direct mail and POS promotion in addition to TV. The adverts for TV consists of three 30-second and two 10-second treatments.Woman is the top selling UK women’s weekly.… Continue reading Top IPC Women’s Weeklies To Be Given £1.7m Promotion
The day’s trading yesterday bucked recent trends by proving to be a good one for TMT stocks. Among the companies which saw a rise in share price were BSkyB, which jumped £1 to £13.25, Bright Station, which gained 6½p to end at 81p, Johnston Press, which rose 23½p to £2.84 and WPP which added 41p… Continue reading Sharewatch
The UK’s national digital multiplex, Digital One, has teamed up with the Radio Advertising Bureau to run a £2 million promotional campaign, aimed at raising awareness of digital radio. The on-air campaign will feature 40-second trailers highlighting the benefits of the new medium.Broadcasting on commercial stations throughout the summer, the ads will deliver a clear… Continue reading Digital One And RAB Unite In £2m Campaign
The GWR group has announced the first, free, interactive radio initiative, CoreControl, through its national digital station Core. From next week listeners will be able to log into the Core music database to request the songs they would like to hear.CoreControl will be available at www.core.musicradio.com from Monday. Listeners will choose the song they want… Continue reading GWR’s Core Goes Interactive
The Independent Television Commission (ITC) announced today that the proposed mergers between United News & Media and either Carlton or Granada “would not operate against public interest”. The decision follows two separate public consultations on the cross media aspects of the proposals.United News & Media owns several newspapers, including the Express titles and the Daily… Continue reading ITC Says Proposed Mergers Pass Public Interest Test
Emap released full year results this week which showed a normalised pre-tax profit of £184.3m (see EMAP And Channel 4 Unite In Digital Venture). Share prices duly rose during yesterday’s trading (see The company began its 1999/2000 financial year by teaming up with Capital Radio in a consortium which bid for the Manchester digital radio… Continue reading Sharewatch Focus – Emap
Rupert Murdoch’s youngest son, James, is to take on the role of chairman and chief executive of the News Corporation pan-Asian TV empire, Star TV. Last month another of the media mogul’s offspring, Elisabeth, quit her post at Sky to pursue other projects (see Elisabeth Murdoch To Quit Sky), including, it has recently emerged, the… Continue reading Appointments Brief
Consumers are confused by dotcom advertising and need help and guidance when dealing with new technology, rather than patronising complex imagery. This is according to a new report commissioned by OgilvyInteractive which showed that despite a massive adspend by dotcom brands, unprompted awareness of their products was negligible.A total 1000 adults were surveyed from which… Continue reading Dotcom Ads Confuse The Public, Says Ogilvy Report
Rumours arose yesterday that Cinven is considering the sale of IPC instead of flotation. Emap has been suggested as having an interest, but no official comment has been made. Shares in Emap yesterday finished up 8p at £11.53.Bright Station appears to be recovering from the recent TMT crisis and rose 5½p to 74½p yesterday. Telewest… Continue reading Sharewatch
