IPC’s strategy for the future will involve a name change from IPC Magazines to IPC Media. The name change, which comes alongside a revamped company website (left), is to reflect a new focus on media brands rather than magazines and will see the definition of five core markets within the company: Women, TV, Home and… Continue reading Bailey Says Brands Not Mags For IPC’s Future
Television viewers will shortly be able to click straight through to the internet while continuing to watch TV. ONdigital has teamed up with French group Netgem to bring full internet access to digital terrestrial subscribers.Scheduled to launch later this year ONdigital internet boxes will connect to the ONdigital set-top box and a telephone line and… Continue reading ONdigital Signs Deal To Provide Full Net Access Through TV
Media stocks continued to be in favour yesterday, after enjoying a good day on Friday (see Sharewatch). GWR rose 67½p to £7.72½, while Future Network rose 45p to £8.25.United News and Media outlined further investment in its business to business new media projects yesterday. Share prices rose 33p to £8.98 in response.The latest twist in… Continue reading Sharewatch
Carlton Screen Advertising has moved into the outdoor market with the introduction of 6-sheet posters into over 200 cinemas throughout the country. From September over 500 new poster sites will be created targeting cinema-goers as they enter the cinema.Studies have shown that around 70% of people who visit the cinema arrive at least ten minutes… Continue reading Carlton Screen Advertising Opens Up New ‘Outdoor’ Market
Half of Europe’s spending power is now in the hands of people with access to the internet and of the 34% of Europeans who have used the internet 19 million buy online. New statistics released in the Datamonitor IMPACT survey have outlined huge possibilities for e-commerce in the future which may yet prove that the… Continue reading Europe Is Catching Up In The Online Revolution
The latest data from the National Readership Survey (NRS) shows a continuing decline in readership figures, with a YOY decrease of 4.4%. The largest losses were seen at the Sunday People which dropped 18.3%. The Mirror also fell 14.3% and The Times 11%.News of the World’s 5.7% drop was put forward by some as the… Continue reading National Newspaper NRS Round Up – April 2000
Half of Europe’s spending power is now in the hands of people with access to the internet and of the 34% of Europeans who have used the internet 19 million buy online. New statistics released in the Datamonitor IMPACT survey have outlined huge possibilities for e-commerce in the future which may yet prove that the… Continue reading Europe Is Catching Up In The Online Revolution
The Institute of Practitioners in Advertising (IPA) has broadly welcomed the revisions to the Independent Television Commission’s (ITC) Code of Programme Sponsorship, but has also expressed some concerns.The ITC released a draft of the new code last month (see ITC Takes Simpler Approach In New Draft Sponsorship Code). The IPA has welcomed the fact that… Continue reading IPA Gives Tentative Welcome To ITC Sponsorship Code Consultation
Technology, media and telecommunication (TMT) shares rose sharply again on Friday following a week which saw the Techmark 100 index rise 21%. Reuters made a large jump, up £1.65 to end at £11.90, while Cable & Wireless ended up 95p at £12.35. Bright Station rose 9p to 90p and Cordiant was up 31p at £3.00½… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.A national newspaper NRS round-up for April will appear on Newsline.Thursday Daily Mail & General Trust releases half-year results.Chairman of the Premiership football clubs hold an AGM today and Friday during which they will agree the next stage in the bidding… Continue reading The Week Ahead
