Starcom Worldwide is set to exploit technology in the US which will allow its advertising clients to target customers watching digital television more accurately than ever before.The company is to work with ACTV’s Digital ACDO subsidiary to produce addressable and interactive digital TV advertising using Digital ACDO’s SpotOn system. SpotOn allows viewers to choose and… Continue reading New Technology Could Allow TV Advertisers To Handpick Audiences
ITV today confirmed that it is making an application for a judicial review of the Independent Television Commission’s decision concerning the scheduling of the ITV Nightly News. Last week the regulatory body stuck by its decision that the news bulletin should be moved to an earlier time in the schedule in order to improve falling… Continue reading ITV Applies For Judicial Review Of News At Ten Decision
At the MRG evening meeting on Tuesday this week Sue Moseley, strategic planning director at TSMS, presented the latest findings from tvSpan. The single source panel provides a continuous measurement of both product purchasing and TV viewing from within the same household, allowing a detailed examination of the influence of TV advertising on individual purchasing… Continue reading MRG Evening Meeting – Is Television Advertising Profitable For Advertisers?
A new regional Sunday sports paper is to be launched by the Manchester Evening News. The first edition of the Sunday Pink will be on sale across the north-west on 20 August to coincide with the Premiership football season kick-off.Priced at 50p, it offers in-depth sports coverage from throughout the region, and will cover smaller… Continue reading North-West Gets New Sunday Sports Paper
The latest figures from the Newspaper Society show that Trinity Mirror has retained its place as the largest regional press publisher, despite acquisitions by its nearest rivals between January and July. Newsquest Media Group has displaced Northcliffe Newspapers at number two in the table, following its acquisition of Newscom in May (see Newsquest Signs £444m… Continue reading Newsquest Overtakes Northcliffe In Regional Newspaper Top 20
BSkyB made something of a recovery, after speculation about its losses on Tuesday (see Sharewatch) turned out to be overly negative when its annual results were released yesterday (see BSkyB Reports Losses As Digital Subs Reach Record High). Shares rose 10p to £12.47Emap fell 25p to £11.80, but elsewhere in publishing Reed International gained 11p… Continue reading Sharewatch
IPC has formed a partnership with Virgin mobile to offer customers access to its unmissabletv website via Virgin’s WAP phones. This is the second WAP deal involving the group’s TV and entertainment website, which is also available on BT Cellnet WAP phones.Andrew Horton, business development manager of unmissabletv, said: “Unmissabletv is a proven WAP application… Continue reading IPC Allows Access To TV Listings Via WAP
Internet news services may be causing controversy between the BBC and ITN (see BBC Makes Promises, ITN Makes Threats) but most of the UK public have no intention of replacing TV or newspapers with online news as their first source of information. What’s more, if they do go online, they won’t pay for their news.News… Continue reading Web Report – UK Public Still Prefer Print To Pixels For Their News
British Sky Broadcasting today reported record annual growth in its subscription base, but the cost of its transition to digital continued to create an overall loss. In its full-year results, the group said that over 1 million new subscribers had signed up to its digital satellite service in the last 12 months.This takes the total… Continue reading BSkyB Reports Losses As Digital Subs Reach Record High
Radio stations that offend listeners by treating ‘phone-in guests badly or featuring offensive language and topics risk having their audience turn off or tune in to another station, according to new research.A recent study into radio listening habits undertaken by BRMB International for the Radio Authority and the Broadcasting Standards Commission found that 40% of… Continue reading One Third Of Offended Radio Listeners Will Turn Off, Says Survey
