According to figures released by Zenith Media and Federation of Periodical Publishers (FIPP), expenditure within the magazine market is expected to continue increasing worldwide for 1999.In 1998 $38.2 billion was spent on advertising in magazines, a 5% increase on the amount spent in 1997, and Zenith expect there to a similar increase for 1999. Such… Continue reading Worldwide Magazine Expenditure Expected To Rise By 5%
The former editor of Adline, Tony Murray, is to launch a rival to the magazine called Marketeer. The magazine will be aimed at advertising agencies, marketing directors primarily outside the London area and will be based in the Manchester area. The intial print run of the magazine is thought to be around 20,000 copies. ITV… Continue reading Newsline Brief
National sales house Opus, who handle airtime sales for Classic FM, LNR and the GWR Group, has announced that it is setting a new structure to handle commercial radio sales for the digital age.The new structure was jointly created by Simon Ward, GWR Group commercial director and Opus managing director, Duncan George. Ward says: “These… Continue reading Opus Creates New Digital Division
The Telegraph Group is restructuring its senior ad sales team in a bid to exploit revenue opportunities offered by more strategic advertising.The resulting changes mean promotions for the following staff: Mark Payne will become deputy advertisement director, having previously been classified ad director; Chris White-Smith becomes display advertisement director, previously display ad manager for newspapers… Continue reading Telegraph Sales Appointments
The release of Cordiant Communication’s (the global creative communications group) interim financial results revealed an increase in pre-tax profits of 31.4%, up to £11.1 million. Earnings per share have risen to 2.7p from 1.9p (a 40.2% increase at constant exchange rates) and an increase of 8.9% in revenues was reported.Michael Bungey, chief executive of Cordiant,… Continue reading Cordiant Profits Up 31.4%
On the back of yesterday’s healthy interim results, Saatchi & Saatchi’s share price rose slightly. At close of trading yesterday the company’s share price was up 1˝p to finish the day at 216˝p.BSkyB’s share price continues to drop ahead of tomorrow’s financial results. The company’s share price finished the day at 575p, a drop of… Continue reading Sharewatch
Carat Manchester, the advertising agency, has announced three new appointments. Jenny O’Brien has been appointed associate director in the charge of the press expert team, she reports to deputy managing director.Lynne Davidson joins the company to take up the role of media assistant within the press team.From 1 October Lynne Pattison moves to the client… Continue reading Carat Appointments
This week was a good week for documentary programmes, with six of the genre hitting the top thirty list. The most popular of the week was Richard Madley’s Eye of the Storm which attracted 8.44 million viewers, up from 6.46 million the previous week. The second most watched documentary was ITV’s Traffic Jams From Hell,… Continue reading TV Viewing Summary W/E 25/07/99
Recent research carried out for The Jones Britton Breckon Company (JBBC),the recently set up media agency (see Senior Buyers Form Start-Up Agency), looking at advertisers’ views of media agencies has been published.The research was carried out by De Saulle Associates, with around 300 marketing/media/communication directors asked for their opinions. One of the key findings was… Continue reading New Research Into Advertisers View Of Media Agencies
Interest in Telewest’s cooled by the end of the week, with Friday’s closing price at 235źp. Telewest announced last week that it was developing a high-speed internet project in conjunction with Microsoft (see Telewest And Microsoft Confirm High-Speed Internet Service).Market expectations that the company will be recording a pre-tax loss on Wednesday, has seen BSkyB’s… Continue reading Sharewatch
